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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ep. 78: Is Stretching any good?
Manage episode 255321761 series 2149779
Contenido proporcionado por Babak Owen. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Babak Owen o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
One of the most common things we are told is we should stretch before and after any physical activity. In today's episode I discuss whether stretching is really of any importance and if it brings any value at all.
…
continue reading
108 episodios
Manage episode 255321761 series 2149779
Contenido proporcionado por Babak Owen. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Babak Owen o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
One of the most common things we are told is we should stretch before and after any physical activity. In today's episode I discuss whether stretching is really of any importance and if it brings any value at all.
…
continue reading
108 episodios
Todos los episodios
×Meditation has become a game changer for not just athletes, but for everyone in general. The ability to calm the mind can have a multitude of positive affects on your daily performance. In today's episode I discuss some of the benefits and some options for meditation. Here is a link to my favorite mediation app. www.headspace.com…
Exercise phase can be a huge make or break for your performance and the results you are looking for. In this episode I go over the important details in what exercises you absolutely need to do. Core Workouts are the most important component of physical strength for athletes. That’s why I built this 12 week core system that I have utilised and back tested with all my pro’s and the results were unreal! Click on the link below to get access now! https://www.owenperformance.com/courses-and-programs…
Hydration is one of the most vital components of IN training or IN game performance! From the contraction, all the way to cramping avoidance, hydration is huge! But there are also subtle physiological effects that are also affected by proper hydration levels. In this episode I go over some really important details concerning everything hydration! Core Workouts are the most important component of physical strength for athletes. That’s why I built this 12 week core system that I have utilised and back tested with all my pro’s and the results were unreal! Click on the link below to get access now! https://www.owenperformance.com/courses-and-programs…
Your nutrition game has such a drastic effect on your performance as an athlete, as well as your daily mood, productivity, and overall lifestyle. In this episode I go over some of the key points to keep in mind when you are planning out your nutrition habits and decisions. Core Workouts are the most important component of physical strength for athletes. That’s why I built this 12 week core system that I have utilised and back tested with all my pro’s and the results were unreal! Click on the link below to get access now! https://www.owenperformance.com/courses-and-programs…
Training intensely requires a balance in rest and recovery. This is one of the areas a lot of athletes who are competitive struggle. The need to do MORE always becomes an issue! But what if you are resting and doing more? What if you really just struggle to tie all the pieces together needed to improve your recovery? In this episode I break down recovery, how you can track it and why it's important you spend some time in the recovery process. Here is the link to Whoop to claim your free month: https://join.whoop.com/#/98FF07 Looking to level up your core? Check out my 12 week core training system. This program is build to progressively improve your core strength over a 12 week period and level up your performance. https://www.owenperformance.com/courses-and-programs…
Progress requires patience. But progress isn't patient! Keeping at it is hard, and sprinting to the finish is fatal for progress. The balancing act of it all is what strength coaches are skilled at. In this episode I go over my thoughts on why you need to take your time and progress slowly. Join Whoop Here and get a free strap and month: https://join.whoop.com/#/98FF07 My 12 week Core system is built to help progress at a steady constant rate. Check it out here. https://www.owenperformance.com/courses-and-programs…
Here is part 1 of my 7 part series on things every athlete should do! There is no doubt these are 7 things every athlete should be focusing on in the weight room. The tough past is that most athletes try to over do things before they have a strong grasp on the basics. Does this go for every athlete? no. Is the basics the best way to become elite? it's the start. Once you have mastered the basics, the rest becomes significantly easier to accomplish. 12 Week Core System! https://www.owenperformance.com/courses-and-programs…
In this the first of a 8 part series on what every athlete should be doing on a regular basis or keeping in mind to help them perform their absolute best. Regardless of the sport you play, these 7 things can make or break your performance. You can check out this full episode on Youtube along with other workout routines and helpful routines here: https://www.youtube.com/channel/UCtx2m9OfkyRq0CaKqxKPT1g OR Check out my instagram Page for quick tips here www.instagram.com/babakowen…
Quite possibly two of the most commonly interchangeable terms depicting a part of your body or area to train are the Core and Abs. Yet, they don't mean the same thing. In today's episode I will breakdown the difference in both of them and why they are important to know. Don't forget to head over to my YouTube Channel and subscribe to see this episode and other helpful clips! https://www.youtube.com/channel/UCtx2m9OfkyRq0CaKqxKPT1g…
Nothing to say. Just pumped we got to 100! thank you to everyone who is still listening!
A question I usually ask myself when working with a new client is How do I prevent most injuries? - In this episode I go over the things that usually cause the issues that I look for first when meeting an athlete for the first time! Don't forget to subscribe to my youtube channel! Check out My Companies athlete specific content on our website here! https://www.owenperformance.com/content…
If you are drained and not properly recovered you will, without a shadow of a doubt, have a bad workout. What does that mean? High risk of injury, no results, extreme fatigue and the list goes on and on. - In this episode I talk about the recent moments when I started seeing this in some of my clients. - Have you checked out the essentials content page of our website? Link below! - www.owenperformance.com/content…
I wanted to speak a bit of the importance of having a good understanding of hip mobility. Regardless of the sport you plan, being able to control your body is vital to your performance and the hips are one of those crucial areas. Check out the Hip Mobility routine here! https://www.youtube.com/watch?v=46MFy726qgA&t=13s…
Drinking enough water can have a huge impact on the way you body responds to training. Not enough, and you can cramp. too much on the other can do the same thing! It's about striking that balance and in today's episode we dive into exactly how to achieve that balance! Have you ever been so hydrated?? Check out this and other episodes and tips on my YouTube channel Here: https://www.youtube.com/channel/UCtx2m9OfkyRq0CaKqxKPT1g?view_as=subscriber Check out the Content Portion of my website here: www.owenperformance.com/content…
How you rehab an injury will dictate how well the recovery is and how likely you will be to avoid another injury! In today's episode I sit down with a massage therapist from Toronto Ontario to discuss his approach to injury rehab using a carefully structured blend of manual and exercise therapy! - You can follow Jonathan Chow on instagram @jonrehab! - Check out my YouTube Channel For more content…
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