Gym Marketing Secrets with Mark Fisher

The Strength Coach Podcast

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Highlights of Episode 384 Hit the Gym with a Strength Coach

Mark Fisher, co-founder at Business for Unicorns and Mark Fisher Fitness, author "Little Book of Gym Marketing Secrets"

We spoke about:

• Main parts of The Little Book of Gym Marketing Secrets

  • Core Marketing Tools

  • Lead Generation Systems
  • Lead Nurture Systems
  • Lead Conversion Systems
• The Long Tail Game
• The Client Avatar
• Demographics vs. Psychographics
• The Front End offer- what is it and how to optimize it
• The first place to start with your marketing services
• Should new gyms do paid advertising

• much more

Get a free digital copy of Mark's new book:

The StrengthCoach.com Coaches Corner with Coach Boyle

We spoke about:

• Problems with "Fitness Testing"
• "Change is good, just don't change everything"
• We are in the life changing business

"Maximizing the Member Experience"

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