Don’t just build a gym, build a community with IFBB Pro Martina Yabekova

The Physique Business Podcast

015 - IFBB Pro Martina Yabekova’s view on managing life and training has changed tremendously since turning pro. Now she focuses on injury preventions and overall wellbeing on top of creating the best physique. During her time working in the corporate she was overweight, she wanted to make a change in her personal life. At this time she was managing a catering business and discover weight lifting in her 30’s. She took this opportunity to build not only a business but also a community. She wanted to show women her age how to take control of their life and their physique.

She tributes being able to juggle both a professional career and gym owner to the support of her community. Finding a partner two years later who complimented her skills and having clients and members that were around during the early years of her competitive journey. Martina’s coaching is about influencing behaviours, both immediately and over time so her clients can continue to succeed in their training even when she’s away focusing on competition. She reminds us that we need to not only focus on building a gym but also on building the community as well.

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Subject: Physique Business Podcast