Today's Disruptors in Health Care

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

The nature of competition in health care is one that has evolved over time. When hospitals and health systems began cost-shifting in the early 1980s, the concept of an “ideal patient” who generated generous reimbursement provided the impetus for providers to vie for the same profitable consumers. Times have changed, and the competitive landscape is very different now.
According to the latest Futurescan survey, the loss of market share is something health care executives already see on the horizon. Two thirds of respondents said that it was “likely” or very likely” that by 2028, their hospital or health system will lose at least 5 percent of their market share to disruptors that are not in their market today. Another nine percent said this was already happening in their marketplace. Join Sam Glick as he discusses how health care executives can mitigate the encroachment of multiple new competitors in their marketplace by rethinking the traditional legacy model of health system services provision and reimbursement.