Artwork

Contenido proporcionado por Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Player FM : aplicación de podcast
¡Desconecta con la aplicación Player FM !

"Can We Just Put The Old One Back?" Sustaining a Consumer-Focused Content Strategy

 
Compartir
 

Manage episode 368036774 series 2507660
Contenido proporcionado por Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
can-we-just-put-the-old-one-back-sustaining-a-consumer-focused-content-strategy

Unlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of internally focused content. This session shares how a multi-hospital system built a consumer-focused website and shifted the significant burden of organizational complexity rightward and created streamlined patient access pathways. More importantly, it focuses on strategies to overcome a sustained onslaught of negative physician and administration feedback and vigorously defend a consumer-focused content strategy.

  continue reading

147 episodios

Artwork
iconCompartir
 
Manage episode 368036774 series 2507660
Contenido proporcionado por Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
can-we-just-put-the-old-one-back-sustaining-a-consumer-focused-content-strategy

Unlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of internally focused content. This session shares how a multi-hospital system built a consumer-focused website and shifted the significant burden of organizational complexity rightward and created streamlined patient access pathways. More importantly, it focuses on strategies to overcome a sustained onslaught of negative physician and administration feedback and vigorously defend a consumer-focused content strategy.

  continue reading

147 episodios

所有剧集

×
 
Loading …

Bienvenido a Player FM!

Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.

 

Guia de referencia rapida