Empowering Entrepreneurs Through Niche Branding with Mallika Malhotra: Episode 67

The Resonate Podcast with Aideen

Unlock the secrets to effective brand building with Mallika Malhotra, the Brand CEO, as she shares her transformative journey from a corporate advertising career to becoming a leading brand strategist. Discover the power of focusing on a niche, creating the Bullseye branding formula, and the courage it takes to make strategic business decisions that align with personal values. Malika’s insights are invaluable not just for female entrepreneurs but for anyone eager to learn how to set boundaries and make intentional business choices that lead to both passion and profit.
Join us as Mallika recounts her transition from brand photographer to strategist, a shift marked by clear communication and transparency, especially during the chaotic times of the pandemic. Learn how to harness the human side of business evolution, the significance of mentorship, and the mindset shift necessary to view oneself as a CEO. Whether you're a midlife entrepreneur or someone just starting, Malika's story is a testament to the importance of community support and expert guidance in navigating the complexities of business growth and making informed decisions.
Connect with Mallika
Website: www.thebrandceo.com
Instagram: @thebrandceo
LinkedIn: @thebrandceo
Discover your niche with her Free Tool

Support the show

Thanks for listening! To book a free consultation with Aideen visit https://www.confidenceinsinging.com/contact/

Capíttulos

1. Empowering Entrepreneurs Through Niche Branding with Mallika Malhotra: Episode 67 (00:00:00)

2. Finding Your Niche and Standing Out (00:00:02)

3. Navigating Brand Evolution and Authority (00:11:24)

4. Business Growth and Mentoring Success (00:23:43)