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How to Use Broad Match and Modified Broad Match on Amazon?
Manage episode 414787930 series 2625056
Contenido proporcionado por The PPC Den. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The PPC Den o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:48 - Explanation of broad and phrase match types
1:48 - Example of how broad match can trigger unrelated search terms
4:00 - Advice on sparing use of broad match in advertising strategies
6:03 - Clarification on the use of modified broad in sponsored products
9:32 - Real-world example demonstrating phrase match issues
13:31 - Tips on using search term analysis tools
16:00 - Importance of negative keyword management.
🦡 Resources & Links
-
Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno
350 episodios
CompartirManage episode 414787930 series 2625056
Contenido proporcionado por The PPC Den. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The PPC Den o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:48 - Explanation of broad and phrase match types
1:48 - Example of how broad match can trigger unrelated search terms
4:00 - Advice on sparing use of broad match in advertising strategies
6:03 - Clarification on the use of modified broad in sponsored products
9:32 - Real-world example demonstrating phrase match issues
13:31 - Tips on using search term analysis tools
16:00 - Importance of negative keyword management.
🦡 Resources & Links
-
Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno
350 episodios
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The PPC Den: Amazon PPC Advertising Mastery
Badger Nation, we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire. AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision. Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too. A few clicks and you’re creating killer campaigns that hit your most valuable prospects exactly when it matters. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 01:20 - What is Amazon Marketing Cloud (AMC)? 03:45 - Creating Your First Audience 05:10 - Why Retargeting Works 10:15 - The Power of Stacking Audiences 12:00 - Building Effective Funnels 16:50 - Common Use Cases 20:30 - Insights on Sponsored Ads & DSP Integration 26:00 - Starting Your First AMC Audience 28:30 - Using No-Code Templates 30:00 - Creating Rolling vs. Fixed Audiences 32:00 - Optimizing Sponsored Ads with AMC Audiences 36:00 - Outro & Where to Find Joe 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Joe, Joe Shelerud Ad Advance How Can I Best Use Amazon Marketing Cloud? How Do I Get Started With Amazon DSP? An Introduction to Targeting Options on the Amazon DSP Into The Great Unknown: Amazon DSP With Kiri Masters Using Amazon DSP and AMC to Fully Understand the Customer Journey Amazon DSP Campaign Setup Made Easy: A Complete Guide Finding Your Audience in Amazon’s Demand-Side Platform (DSP) 🎉 Ad Badger v3 Software Launch Webinar 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joe Shelerud Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
Hello Badger Nation, In this episode, we’re joined by Mike Frekey for a practical and insightful look into Amazon’s Product Opportunity Explorer. Mike walks us through real use cases (including a wild one involving “cool thing for mom” and a surprise detour into music boxing machines). The big insight? You don’t have to guess what the market wants—Amazon is telling you. You just have to know where (and how) to look. 📝 Your homework? Open Product Opportunity Explorer, choose one niche, and dig into the trends, features, and customer feedback that could shape your next product move. And don’t forget to share your findings in the comments—we’d love to hear what you discover! We’ll see you in The PPC Den! 🦡 Resources & Links 00:00 – Intro 01:20 – Locus of Control in Marketing 02:44 – Intro to Product Opportunity Explorer 05:17 – Why Sellers Use POE 06:45 – Mother's Day Gift Search Example 11:00 – Search Term Deep Dive 13:32 – Trend: “Cool Thing for Mom” 16:07 – Purchase Drivers 17:45 – Negative Feature Impact 21:29 – Review Insights & Returns 26:17 – Broad vs. Specific Search Terms 27:01 – Music Box Category Deep Dive 31:00 – Iterating on Product Ideas 34:30 – Trends & Competition 35:24 – When This Comes Up in PPC 38:20 – POE Feature Wishlist 🦡 Highlights 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mike, Mike Frekey IG PPC How Can I Reach My Full Potential In The Amazon PPC Space? How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? Product Opportunity Explorer Unlocks Amazon Success 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Frekey Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
Have you ever had one of those moments where you realize you’ve been looking at something the wrong way this whole time? Yeah, that’s exactly what happened in this episode. Michael from Ad Badger sat down with Abe Chomali, and they got real about something a lot of Amazon sellers don’t want to admit—just because your ads are bringing in sales doesn’t mean you’re actually making money. They talked about why ACOS can be super misleading, how some brands are spending more and somehow making less, and why profitability is the real metric that matters. Also, did you know there’s an entire eBay market for failed startup swag? Because I didn’t, and now I can’t stop thinking about it. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Why Kirkland hoodies are a thing 01:24 – Would you rather have lunch with Joe Camel or the Marlboro Man? 03:07 – The biggest challenge for Amazon sellers in 2025 05:20 – Why ACOS and ROAS don’t tell the full story anymore 07:58 – The hidden pressure on margins 12:06 – The problem with tracking profitability per product 18:17 – Why some products look unprofitable but actually drive huge sales 23:19 – The biggest mistake people make when analyzing ad spend 28:38 – Balancing high ACOS vs. low ACOS campaigns 35:31 – The one report every Amazon seller should check weekly 40:09 – How to spot anomalies in your Amazon data 45:48 – The unexpected backstory behind Abe’s office décor 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Abe, Abe Chomali XP Strategy Amazon Advertising Stats for 2025 RPSB (Research peel stick and block) 2025 Update 2025 Amazon Marketing Resolutions and Intentions 3 Must-Try Amazon PPC Strategies for Higher ROAS & Lower ACOS 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Abe Chomali Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
Whenever we have a guest, we aim for the best, and this episode is no exception. Mansour Norouzi, Director of Advertising and Partner at Incrementum Digital, joins the show to break down Amazon’s new “Top Conversion Paths” report. This tool, now available in the Amazon Advertising Console, helps sellers understand how customers interact with different ad types before making a purchase. Mansour and Mike discuss how this data can reveal hidden touchpoints, challenge traditional last-click attribution, and reshape how advertisers allocate their budgets. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 02:37 – Conversion paths overview 05:31 – Customer journey 08:36 – Last-click issues 11:31 – Multi-touch attribution 14:10 – Future attribution models 28:10 – Brand comparison 32:16 – New-to-brand sales 36:40 – Data discrepancies 40:11 – Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mansour, Mansour Norouzi Incrementum Digital What is the SKU Economics Report and How It Boosts Amazon Ads? How Can I Best Use The Search Query Performance Report? What Brand Halo? The Sponsored Brands Attributed Purchase Report How Do I Identify and Handle Duplicates in Amazon Search Term Report? 3 Filters to Use Weekly in Your Search Term Report on Amazon 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this episode, Michael from Ad Badger shares the one Amazon PPC fix you’re probably ignoring, and it’s surprisingly easy. No need for complicated strategies or extra spend—just a simple tweak that can instantly improve your results: adjusting your keyword match types. Most sellers overlook this, but once you understand it, you’ll wonder why you didn’t do it sooner. If you’re ready to stop wasting money and start seeing real improvements, hit play and learn the easiest fix to boost your Amazon PPC performance. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 02:15 – What are match types? 05:30 – Common match type mistakes 07:00 – Why this tweak can boost your results 09:45 – Save time and money with this easy fix 12:00 – Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Amazon Campaign Types Mega Mind Map How to Use Broad Match and Modified Broad Match on Amazon? How Can I Use Phrase Match To Rank Higher On Amazon? How Do I Make The Most of Amazon’s New Broad Match Update? The Complete Amazon Campaign Types Reference Guide Is Exact Match Always Best? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this episode, we revisit the classic Research, Peel, Stick & Block (RPSB) strategy with Clément Hynaux, campaign manager at Ad Badger. Originally introduced in 2018, we break down how it has evolved over the years, whether it’s still relevant in 2025, and how to adapt it to modern Amazon PPC practices. We dive into campaign structure, which is much more complex than it seems, and discuss why it’s more like "vegetables" 🥕 than "chocolate."🍫 We analyze the impact of rising CPCs on keyword research, debate whether blocking keywords in source campaigns is still a good practice, and explore the concept of search term graduation, which has gradually replaced the traditional RPSB approach. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Meet Clément Hynaux from Ad Badger 02:00 - Throwback to the 2018 RPSB method 06:00 - CPCs are wild now – what changed? 10:00 - Are auto campaigns still useful? 14:00 - Proactive negatives = saving $$$ 18:00 - Search term graduation > RPSB? 25:00 - Blocking keywords: yes or no? 28:00 - Final thoughts & PPC wisdom 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Michael, Michael Erickson Facchin https://www.linkedin.com/in/michael-erickson-facchin/ Where to find Clément, Clément Hynaux https://www.linkedin.com/in/clement-hynaux RPSB: Still The Best Keyword Research Strategy? https://www.adbadger.com/blog/amazon-ppc-education/rpsb-still-the-best-keyword-research-strategy/ Amazon PPC Keyword Research in 2020: RPSB Revisited https://www.adbadger.com/blog/ppc-den-podcast-ep-59-amazon-ppc-keyword-research-in-2020-rpsb-revisited/ How Do I Identify And Handle Search Term Duplicates In Amazon Advertising? https://www.adbadger.com/blog/manage-duplicate-search-terms-on-amazon/ New Keyword Research Approach: Gain New Clients for Amazon PPC https://www.adbadger.com/blog/new-keyword-research-approach-gain-new-clients-for-amazon-ppc-ppc-den-podcast/ 📚 Unlock our FREE comprehensive Amazon Marketing Playbook : https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/ Review all our show notes: https://www.adbadger.com/podcast - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clément Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy! This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day. 🦡 Highlights 0:00 - What to expect in this episode 2:52 - Small talk: Basking in the sunlight 4:24 - What MMA has to do with Amazon PPC 7:59 - Get to know Mina Elias & Trivium 10:47 - How do I walk through a campaign audit? 21:01 - What timeframes are most valuable in an audit? 27:39 - Most common problem in Amazon campaigns 39:24 - Rapid fire Q&A (All the things!) 52:30 - Your homework: Test everything. Track everything. If you like what you hear, leave us a video review! 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mina Elias, Trivium Mina’s LinkedIn Live Amazon PPC Campaign Audit Which Non-PPC Skills Make You Better At PPC? Live Amazon PPC Campaign Audit Why Do I Need A New Strategy For Account Averages In Amazon Advertising? How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Trivium LI Analytics Template The A-Z Of Amazon SEO And How To Rank Your Product On Amazon How Do I Optimize My Amazon Campaign Structure? Amazon SEO’s Midgame What Is A Good Amazon Campaign Naming Structure? Inside Look At Amazon PPC Software Start-Up – Fireside Chat With Ad Badger CEO What Do I Do When My Amazon PPC Has Hit The Point Of Diminishing Returns? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Podcast Coordinator and Graphic Designer: Sofiia Podash…
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The PPC Den: Amazon PPC Advertising Mastery
Have you heard of Ngram analysis? Even if you have, do you know how to actually use it? Most people understand what it is but aren’t sure how to apply it effectively. Today, together with Michael Tejeda, we’re breaking down Ngram optimization and how it can help you manage your Amazon advertising. We’ll show you how to identify search terms that are wasting your budget and uncover hidden opportunities for growth. This isn’t just theory. We’ll go through real examples, step-by-step actions, and practical insights to help you analyze your data and improve your campaign performance. We’ll see you in The PPC Den! 🦡 Resources & Links 00:02 – Intro 01:48 - 04:59 – What is Ngram analysis 04:59 - 07:57 – The problem with low-click search terms 07:57 - 11:18 – How Ngram groups data 11:18 - 19:10 – Cutting wasted ad spend 19:10 - 26:53 – Finding 200 clicks, 1 order keyword 26:53 - 31:32 – Fixing bad keywords 31:32 - 37:52 – Finding profitable keywords 🦡 Highlights 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin 👨💻 The n-gram tool How Can I Be The Most Efficient With My N-Gram Analysis? How Do I Implement N-Gram Analysis on Amazon PPC? N-Gram Guide: Fixing Low-Click Terms in Amazon PPC 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
Happy Valentine’s Day, Badger Nation! It’s time to pour some Chardonnay, turn on the jazz, and throw some rose petals on the ground because today, we’re talking about the Amazon PPC optimizations we love to do. Іn this special Valentine’s episode, we’re putting aside the usual PPC frustrations and focusing on 3 Amazon PPC optimizations I absolutely love—strategies that will help you fall in love with your results and boost your performance. Visit our website, search for “Ad Badger Amazon PPC Checklist,” and let us send some love your way with a free checklist straight to your inbox!💌 We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Happy Valentine’s Day, PPC lovers 0:20 – Bid adjustments = sweet attention to your audience 0:40 – Perfect keywords? It’s true love for your PPC 1:20 – Test and tweak, just like any good relationship 2:00 – Ad placements are like love at first sight—get them right 3:00 – Track your data—communication is key 4:00 – Negative keywords: set boundaries for success 5:00 – Craft your ad copy like a love letter 6:00 – Targeting is Cupid’s arrow—hit the mark 7:00 – Review and adjust—keep your PPC relationship strong 8:00 – Optimize bids like picking the perfect flowers 9:00 – Track success—know what’s working 10:00 – Consistency is the key to lasting PPC love 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin 💌 Ad Badger Amazon PPC Checklist Why Aren’t You Testing Placement Adjustments in Amazon PPC? 2025 Amazon Marketing Resolutions and Intentions Why the ‘Perfect’ Amazon PPC Account Is a Myth? The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy. Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here’s the Avenger’s Wiki page if you need it. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro - Who to hire for synergy 05:57 - Who’s the Nick Fury of your business? 07:54 - Do you have someone overlooking marketing, finance, and operations? 10:11 - Which superhero to hire to do your PPC 11:54 - Which superhero to hire to do your SEO 17:39 - Does your business hire for design, merchandising, optimizing? 18:16 - Which superhero to hire for merchandising & branding 22:20 - Which superhero to hire for optimizing/ A-B testing 28:27 - Which superhero to hire as your designer 34:14 - Who to hire for your Amazon operations 34:43 - Which superhero to hire for inventory management 40:39 - Which superhero to hire to do customer service 42:50 - Which superhero to hire to manage your finances 47:18 - Which superhero to hire for catalog troubleshooting 50:00 - Always be hiring - Avengers Assemble 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Michael, Michael Erickson Facchin Where to find Steven The masterpiece SEO collaboration playlist Org Chart for Avengers of Amazon The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It Traction: A Startup Guide to Getting Customers PickFu App Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered. Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy. Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works? We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 03:20 – Challenges with Amazon placement settings 04:16 – Understanding placements and bid modifiers 06:50 – Amazon’s intention behind placement options 08:12 – Base bid importance for auction visibility 09:45 – CPC differences across categories 11:51 – Testing and adapting strategies for PPC success 12:40 – Amazon reps specializing by category 13:13 – Duplicating campaigns for placement focus 18:02 – Negative ASINs affecting search terms 21:20 – Structuring campaigns by placements 23:33 – Placement-specific adjustments improving control 26:08 – Auto campaigns benefiting from segmentation 28:35 – Top of search vs. product page focus 29:44 – Success of the strategy during Prime Day 30:40 – Stable periods for effective testing 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mike, Mike Danford How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns? How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 1) How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 2) Listener Q&A: Optimizing Placement Settings Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads. SPOILER: Yes, Amazon PPC sellers should try TikTok Shop. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 06:00 - TikTok Shop Overview 08:46 - Starting TikTok Shop 12:46 - Improving TikTok Content 15:38 - Scaling TikTok Ads 18:21 - Amazon Growth via TikTok 22:05 - Creative Strategies on TikTok 26:43 - TikTok Shop Results 32:06 - Shopping Behavior Trends 35:49 - Running TikTok Ads 39:27 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mina, Mina Elias 2025 Amazon Marketing Resolutions and Intentions What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger How Do Technical and Creative Strategies Work Together in Amazon PPC? What should you do first when Amazon PPC sales drop? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down. Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 1:28 - The Real Cost of Waste 2:55 - Why Non-Converting Spend Matters 4:22 - Real Account Example 5:39 - Hidden Waste in Good Accounts 7:08 - How Non-Converting Spend Adds Up 8:37 - Tracking Non-Converting Spend 10:05 - Practical Tools for Eliminating PPC Waste 14:21 - ACOS Power Ratio 15:51 - Cleaning Up Campaigns for Better ACOS 20:04 - N-gram Analysis 21:50 - Duplicate Search Terms 25:12 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Michael, Michael Erickson Facchin The N-gram Sheet 2025 Amazon Marketing Resolutions and Intentions How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns What strategies can help minimize wasted spend in Amazon PPC? How does conversion rate influence ACOS on Amazon? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation. But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 05:31 - Protecting against competitors 08:01 - Psychology of optimization 11:16 - When to refresh listings 13:46 - Seasonal trends in keywords 16:01 - Discovering new search terms 19:31 - Words vs. images in listings 23:01 - Custom GPT for listings 27:01 - Fine-tuning listing titles 32:01 - Metrics for listing success 37:01 - Climbing the rankings 45:01 - Avoiding analysis paralysis 57:01 - Experimenting with changes 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin https://www.linkedin.com/in/michael-erickson-facchin/ Where to find Sean, Sean Stone Custom GPT for listings Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now Overcoming Challenges of Running Google Ads to Amazon Listings Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic) Ad Badger & TurnKey: Amazon Product Listing Optimization How To Use Psychology To Master Amazon PPC 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising. You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective. This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Beginning: New Year’s plans 5:23 - AMC importance 8:00 - Connecting ads 11:01 - SQPR insights 14:12 - Ad tracking sheet 18:23 - AI for ads 25:06 - Human-made content 27:29 - AI search focus 30:04 - Ad automation 36:18 - ADSP updates 39:29 - TikTok Shops goal 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Brent, Brent Zahradnik Using Amazon DSP and AMC to Fully Understand the Customer Journey How Can I Best Use Amazon Marketing Cloud? What Amazon PPC Updates Do You Need for 2024? What Top Amazon Sellers Won’t Tell You About AI Video Ads Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
You’re sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?’ Hi, I’m Michael Erickson Facchin, and yes, you did. 🎄🎁 In this video, I’m taking a moment to say THANK YOU for being part of Badger Nation and tuning in week after week since 2017. You made it through 2024, and while you rest up with family, know this: 2025 is coming, and Amazon PPC isn’t slowing down. So, enjoy your well-deserved break (you earned it), but don’t leave your strategy ‘Home Alone.’ Come January, we’ll be back in the Badger Den, ready to tackle everything Amazon throws at us – booby traps included. Thanks for an incredible year. Happy Holidays, and I’ll see you in 2025! 🎉 🦡 Highlights 0:00 – Did You Survive 2024?🎄 0:13 – Merry Christmas, Happy Hanukkah, and Don’t Forget to Breathe! 0:44 – 2017 to 2024: You Keep Showing Up. I See You. 0:55 – 2025? Bring It On. Booby Traps Included.🪤🎆 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Special Edition: Celebrating the Milestone 300th Episode with the Amazon PPC Den What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you. Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one. Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think. This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 2:30 - Satisfaction guarantee / warranty 3:50 - Emojis in Listings 5:20 - Comparison Charts 7:00 - Greenwashing Claims 9:10 - Too Many Keywords 11:00 - Long Bullets 13:00 - Restricted Language 15:30 - Caps Lock 17:00 - Out-of-Season Content 18:40 - Poorly Edited Photos 20:10 - Generic Language 22:00 - Amazon Rule Changes 26:00 - Keyword Evolution 32:00 - Fake Photos and Trust 49:00 - Where to Find Emma 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Emma, Emma Schermer Tamir Common Mistakes With Amazon Product Listings and How to Avoid Them How to Send Google Ads Traffic to Your Amazon Listing Ad Badger & TurnKey: Amazon Product Listing Optimization The PPC-ers Guide to Getting Started with SEO on Amazon Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Shermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money). Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:57 - Why bid boundaries matter 7:04 - When to use minimum bids 9:02 - When to use maximum bids 10:06 - Advanced min-max strategies 12:01 - Using bid history to optimize 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin The Simplified Q4 Bids & Budget System for Amazon Sellers How Should I Set My Starting Bid For An Amazon PPC Campaign? Bidding On Branded Keywords: What Happens When You Turn Them Off? Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? How does conversion rate influence ACOS on Amazon? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like! This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro - Badger claws out! 1:17 - Working on Amazon Ads while traveling 3:23 - Recent book recommendations 6:50 - How Amazon Ads has changed over the years 13:33 - How product page optimization evolved 17:11 - How to coach clients to pay attention to product listings 21:19 - Define & identify “keyword stuffing” 25:28 - How to clean up keyword stuffing 32:30 - How to organize product listing for clarity 35:37 - How to know if a listing is clear 41:45 - Future mini-series coming?! 🦡 Resources & Links 🎁This Black Friday win PPC with 25% of: https://www.adbadger.com/ 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Emma, Marketing by Emma Thinking in Bets – Annie Duke (book) The Choice - Edith Eger (book) How Keyword Dumping Ruins Your PPC Campaigns Hemingway app The 3 Questions Your Amazon Product Listing Should Answer Amazon CTR 101 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes] - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Shermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop wasting time refreshing Ad Console—it’s not showing the full picture. We’ll show you why Business Reports are your real MVP. Bleeding keywords? Gone. Runaway budgets? Handled. Data delays? Laughable. We’ll also cover why untested keywords and runaway budgets can ruin your sales. If your prep work fell through or you’re still scrambling, this is the no-fluff guide you need to stay in control and win big. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 03:28 – Tip #1: Avoid relying on Ad Console 07:33 – Tip #2: Budget Boosts That Matter 16:20 – Tip #3: Smart Bidding Only 23:16 – Tip #4: Kill Dead Keywords Now 27:34 – Tip #5: Fix Costly Search Terms 29:28 – Tip #6: Double Down on Winners 30:54 – Personal Black Friday Plans 🦡 Resources & Links 🎁This Black Friday: win PPC with 25% of: https://www.adbadger.com/ 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Elizabeth Greene, https://junglr.com/ Amazon Black Friday 2024: How to Strategize the Best Deals for Maximum Savings 4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday? 3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries Is It Profitable to Advertise Black Friday Weekend? Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium , we’re exposing the behind-the-scenes insights Amazon won’t spell out—how DSP can impact your bottom line, where AMC’s data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey. We’ll show you exactly when to use AMC’s data to validate your ad spend, when DSP is just burning cash, and why first-click and last-click attribution are more than just metrics—they’re the key to finding out if your strategy’s worth it. If you're ready to stop wasting budget and make every click count, this episode is your wake-up call. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 3:38 - Intro to Amazon Marketing Cloud 4:25 - Understanding Attribution Models 5:21 - Importance of Data with a Purpose 7:01 - How AMC De-duplicates Attribution 8:44 - Using SQL Queries with AMC Data 11:30 - DSP’s Impact on Consumer Journey 25:03 - Measuring DSP’s Incremental Sales Value 🦡 Resources & Links 🎁 This Black Friday: win PPC with 25% of 🦡 GET AD BADGER ➡️ Where to find Sam Lee, https://triviumco.com/ How Do I Get Started With Amazon DSP? An Introduction to Targeting Options on the Amazon DSP Into the Great Unknown: Amazon DSP with Kiri Masters Amazon DSP Campaign Setup Made Easy: A Complete Guide Finding Your Audience in Amazon’s Demand-Side Platform (DSP) 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sam Lee Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’s new inbound placement fees. These sneaky fees are quietly chipping away at sellers’ profits, and most don’t even realize how much they’re paying. Did you know Amazon now charges you extra just to split your shipments across its warehouses? Michael and Blair break down exactly how these fees work, why they’ve become every seller’s nightmare, and, most importantly, how you can fight back. They’ll reveal the surprising tricks to slash these costs — from choosing the right number of warehouses to partnering with prep centers that can save you thousands. They even explore how some brands have completely sidestepped Amazon’s fees by thinking outside the box. If you’re tired of watching Amazon eat into your margins, this episode is packed with clear, actionable strategies that can make a real difference. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:45 - Amazon's New Profit Killer: Placement Fees 1:16 - How These Fees Are Draining Seller Profits 5:57 - Pay or Split: The Costly Choice for Sellers 9:21 - Breaking Down Amazon's Fee Structure 13:15 - The AWD Loophole: Amazon’s Secret Workaround 16:40 - Hack Your Logistics Costs Now 21:11 - The Future of Amazon Agencies: Get Ready 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Blair Forrest, AMZ Prep Why the ‘Perfect’ Amazon PPC Account Is a Myth? https://youtu.be/BHAcBcS29W4 The Simplified Q4 Bids & Budget System for Amazon Sellers What is Amazon IPI Score? 10 Steps to Maximize Amazon FBA Inventory Limits How Do I Perfect My Amazon Inventory Management? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this solo podcast, Michael Erickson Facchin is here to make sure you don’t just “survive” Amazon’s Q4 madness—you dominate it. Cyber Monday, Black Friday, holiday shopping chaos? Bring it on. Michael’s breaking down his no-BS strategy to pump up your bids, ramp up your budgets, and grab every sale you can. Think you can just ride the wave? Think again. Not this season! Because as Michael says, sitting back with a coffee on Black Friday might just cost you the big bucks. Plus, it’s the one time of year Ad Badger offers their exclusive discount. Don’t let Santa’s sleigh pass you by—gear up and get ready to conquer Q4 like a pro! Subscribe to our newsletter so you never miss our biggest annual sale—stay in the loop for our best offers all year! We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 01:13 - Michael’s no-BS bid & budget strategy 03:44 - Black Friday data deep dive – time to strategize 05:24 - Set your goals now 10:00 - Michael’s Q4 system 14:23 - Insane Q4 sales stats you can’t ignore 20:01 - The Q4 sales wave is here 31:24 - Ad Badger’s only sale of the year 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Why the ‘Perfect’ Amazon PPC Account Is a Myth? How Should I Set My Starting Bid For An Amazon PPC Campaign? Bidding On Branded Keywords: What Happens When You Turn Them Off? Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? 4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
Ever feel overwhelmed by all those “let me audit your Amazon PPC account” offers? If you've been told a simple audit will give you a “perfect” account, it's time for a reality check. In this episode, we’re breaking down why a flawless PPC account doesn’t exist—and why the real secret to success is staying active, testing, and evolving. Joining us is Noemi Bolojan from Scale Wave, a talented Amazon PPC marketer and friend of the show, here for her fifth episode. Together, we’ll explore how audits can actually help when they’re used as a tool for growth, not a quick fix. So if you’re looking to take your Amazon PPC to the next level, tune in as we uncover the real path to progress. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - The “Perfect” Amazon PPC Account? Spoiler Alert: It’s a Myth 3:00 - Why We Can’t Stop Optimizing 4:00 - Meet Noemi Bolojan – The Amazon PPC Audit Ninja 8:06 - Custom Audits: Tailoring the “Doctor Visit” for Your PPC Health 14:18 - Breaking Down the Ad Spend – Where’s Your Money Going? 24:59 - How to Keep Your PPC Muscles Strong 29:00 - The Final Word on PPC: If You’re Not Expanding, You’re Shrinking 🦡 Resources & Links 🦡 GET AD BADGER ➡️ How Can An Amazon Campaign Audit Help My Business? The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns What strategies can help minimize wasted spend in Amazon PPC? What Do I Do With Wasted Ad Spend? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this episode, Michael sits down with Shane White of Nobul Partners to reveal the untold secrets behind AI video ads and why top Amazon sellers are keeping them under wraps. Together, they dig into how AI is transforming video ad creation, boosting click-through rates, and why creative optimization is the next big thing in Amazon advertising. Shane shares how his team has been experimenting with AI video for nearly a year, delivering 5x higher conversion rates for their clients. From using 3D renders to customizing video for specific keywords, this episode gives you a real inside look at how AI is making video ads faster, cheaper, and more effective. ‘We’re creating ads that finally hit the mark without the crazy price tag,’ Shane says, as they walk through practical examples and tips you can start using today. We’ll see you in The PPC Den! 🦡 Highlights 0:00 – Intro 2:15 – The Early Advantage of Sponsored Brand Video Ads 3:30 – Why Video Ads Are Getting Expensive 5:16 – How Hyper-Focused Video Content Can Boost Results 7:27 – Big Ads vs. Simple AI Solutions 10:16 – Using AI to Create, Low-Cost Video Ads 14:45 – Testing & Customizing Videos for Maximum Impact 19:29 – Quick Wins with AI Video Targeting and Conversion 25:33 – Competing with Big Brands Using AI Video Ads 39:02 – Creative Optimization & Client Reactions 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Profit Reset on an Aggressive Amazon Brand: A Strategy Shift Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns How Search Term Algorithms Boost Amazon PPC? How does conversion rate influence ACOS on Amazon? How Do Technical and Creative Strategies Work Together in Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Shane White Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In This Special Episode of the PPC Den Podcast... Badger Nation, it's time to celebrate! 🎉 We’ve officially hit 300 episodes of diving deep into Amazon PPC. That’s 300 rounds of CTR tweaks, ACoS wins, and keyword battles—because if there’s one thing we know, it’s that optimization never sleeps. We’ve laughed through the Prime Day chaos, shared victories over wasted spend, and heard stories from you—our listeners—about turning campaigns (and entire businesses) around. Some of you even took the plunge, launched agencies, and trained your teams using what you learned here. That’s the kind of impact we live for. Massive shoutout to Nancy Gonzalez, the legend behind the scenes from episode one, and Pedro Moreno, our editor, making sure every episode sounds as sharp as your bid strategies. And of course, to every guest who dropped knowledge bombs along the way—you made us all smarter. This journey wouldn’t mean a thing without you—our listeners. Whether you’ve been with us from the start or just tuned in last week, you’ve made the PPC Den what it is today: the go-to spot for Amazon PPC mastery. Thank you for being part of this ride. See you next week, right here in the Den—because optimization waits for no one. 🦡 Highlights 0:00 – Did Michael Just Sing About ACoS? 0:44 – CTR & ACoS Talk 1:29 – Clicks, bids, profits – rinse and repeat 2:08 – From noobs to pros – we’ve got you covered 2:23 – Team Shoutouts 2:43 – Outrо 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Profit Reset on an Aggressive Amazon Brand: A Strategy Shift ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of "Amazon wizardry." Tune in for the story of the great profit reset. We’ll see you in The PPC Den! 🦡 Highlights 00:27 - Introduction 01:42 - Client strategy shift 03:37 - Growth vs. Profit 07:50 - Product-level focus 10:32 - Amazon net proceeds tools 18:43 - Campaign bid adjustments 24:12 - Profitability jump 29:34 - Next steps: strategic scaling 31:49 - When not to reset for profit 🦡 Resources & Links 🦡 GET AD BADGER ➡️ ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR 5 Important Factors That Influence Amazon Ranking (Classic) Why Should You Rethink Your Approach to PPC on Amazon? How to develop a successful client relationship? What Amazon PPC Updates Do You Need for 2024? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn’t the hottest month for Amazon PPC, but Mike breaks down why it’s not all bad news. He even points out why your revenue per click might be needing a little extra warmth this month. We’ll see you in The PPC Den! 🦡 Highlights 00:30 - September's PPC weather: cold, dreary, and probably wet socks 00:47 - Key metrics: ACOS, CPC, RPC, and CVR—our survival gear 01:39 - ACOS starts off nice, then takes a chilly climb to 32% 2:01- Revenue per click slips to the usual $2.94—someone grab a blanket! 2:27 - CPC stable, but conversion rate catches a cold, down to 9.6% 3:29- Amazon's Product Opportunity Explorer confirms a conversion rate drop 3:44- Did you stay warm or catch the same chill? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger How Search Term Algorithms Boost Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 6:00 - Improve Amazon ranking whether A9 or A10 algorithm 7:20 - Speed round overview 9:05 - Seller Authority 12:07 - Impressions & Click Through Rate 15:35 - Conversion Rate 19:00 - Existing Sales on Amazon 20:58 - Off site sales 23:30 - PPC Sales 26:52 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Other than CPC, what else ranks your Amazon Ads? PPC Booster Series What should you do first when Amazon PPC sales drop? Can Amazon PPC Success Be Predicted? What Are 7 Overlooked Seller Central Tools? How Does Tracking Keywords Help PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Get the Evergreen Campaign Creation Strategy Guide Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Podcast Coordinator and Graphic Designer: Sofiia Podash…
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The PPC Den: Amazon PPC Advertising Mastery
It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode. Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily. 🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide 2:18 – Intro 5:20 – Inspiration behind evergreen strategies for PPC 8:30 – Evergreen campaign creation strategy 11:17 – The “Protect” Strategy 18:20 – The “Conquer” Method 22:21 – The “Rank” Approach 26:06 – The “Dominate” Strategy 32:18 – The “Discover” Campaigns 41:23 – Connect with us 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Noemi, ScaleWave.io Wizards of Ecom Podcast Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Get the Evergreen Campaign Creation Strategy Guide Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Podcast Coordinator and Graphic Designer: Sofiia Podash…
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