Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Contenido proporcionado por The PPC Den. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The PPC Den o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Similar a The PPC Den: Amazon PPC Advertising Mastery
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
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Why Is Your ACOS So High?
Manage episode 460427059 series 2625056
Contenido proporcionado por The PPC Den. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The PPC Den o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down.
Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
1:28 - The Real Cost of Waste
2:55 - Why Non-Converting Spend Matters
4:22 - Real Account Example
5:39 - Hidden Waste in Good Accounts
7:08 - How Non-Converting Spend Adds Up
8:37 - Tracking Non-Converting Spend
10:05 - Practical Tools for Eliminating PPC Waste
14:21 - ACOS Power Ratio
15:51 - Cleaning Up Campaigns for Better ACOS
20:04 - N-gram Analysis
21:50 - Duplicate Search Terms
25:12 - Outro
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
- Where to find Michael, Michael Erickson Facchin
- The N-gram Sheet
- 2025 Amazon Marketing Resolutions and Intentions
- How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS
- Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
- What strategies can help minimize wasted spend in Amazon PPC?
- How does conversion rate influence ACOS on Amazon?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
340 episodios
Compartir
Manage episode 460427059 series 2625056
Contenido proporcionado por The PPC Den. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The PPC Den o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down.
Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
1:28 - The Real Cost of Waste
2:55 - Why Non-Converting Spend Matters
4:22 - Real Account Example
5:39 - Hidden Waste in Good Accounts
7:08 - How Non-Converting Spend Adds Up
8:37 - Tracking Non-Converting Spend
10:05 - Practical Tools for Eliminating PPC Waste
14:21 - ACOS Power Ratio
15:51 - Cleaning Up Campaigns for Better ACOS
20:04 - N-gram Analysis
21:50 - Duplicate Search Terms
25:12 - Outro
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
- Where to find Michael, Michael Erickson Facchin
- The N-gram Sheet
- 2025 Amazon Marketing Resolutions and Intentions
- How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS
- Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
- What strategies can help minimize wasted spend in Amazon PPC?
- How does conversion rate influence ACOS on Amazon?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
340 episodios
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Similar a The PPC Den: Amazon PPC Advertising Mastery
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
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¡Desconecta con la aplicación Player FM !
