Using Amazon DSP and AMC to Fully Understand the Customer Journey

The PPC Den: Amazon PPC Advertising Mastery

In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium, we’re exposing the behind-the-scenes insights Amazon won’t spell out—how DSP can impact your bottom line, where AMC’s data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey.

We’ll show you exactly when to use AMC’s data to validate your ad spend, when DSP is just burning cash, and why first-click and last-click attribution are more than just metrics—they’re the key to finding out if your strategy’s worth it. If you're ready to stop wasting budget and make every click count, this episode is your wake-up call.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Intro

• 3:38 - Intro to Amazon Marketing Cloud

• 4:25 - Understanding Attribution Models

• 5:21 - Importance of Data with a Purpose

• 7:01 - How AMC De-duplicates Attribution

• 8:44 - Using SQL Queries with AMC Data

• 11:30 - DSP’s Impact on Consumer Journey

• 25:03 - Measuring DSP’s Incremental Sales Value

🦡 Resources & Links

• 🎁This Black Friday: win PPC with 25% of
• 🦡 GET AD BADGER ➡️
• Where to find Sam Lee, https://triviumco.com/
• How Do I Get Started With Amazon DSP?
• An Introduction to Targeting Options on the Amazon DSP
• Into the Great Unknown: Amazon DSP with Kiri Masters
• Amazon DSP Campaign Setup Made Easy: A Complete Guide
• Finding Your Audience in Amazon’s Demand-Side Platform (DSP)
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sam Lee

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno