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Contenido proporcionado por Spartan Race and Joe De Sena. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Spartan Race and Joe De Sena o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Marketing Mastermind: Seth Godin on Viral Growth and Community Building

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Manage episode 401980934 series 3399853
Contenido proporcionado por Spartan Race and Joe De Sena. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Spartan Race and Joe De Sena o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode, marketing pioneer Seth Godin shares his proven strategies for building viral movements and brands. He and the Spartan founder Joe De Sena talk about the power of cultivating small, passionate communities over mass appeal. Godin draws from his experience helping top brands connect through stories and building a community. He explains how understanding the way ideas spread socially unlocked his viral successes. Seth points out that the most successful brands are built like "religions" that unite people through shared experiences. He also talks about happiness as a choice and the advantages of the world we live in. For anyone wanting to inspire a change, this conversation provides valuable lessons on spreading ideas that uplift, becoming a viral phenomenon, and establishing movements that empower lives.

Episode presented by MudGear Highlights: 00:00 Intro 00:42 The world is not your customer 02:08 Is a small audience enough? 04:31 The secret to becoming viral 08:01 The success of Joe’s New York restaurant 09:10 What would Seth as a head of Spartan? 13:33 How did Seth find his path? 14:25 Being happy is a choice 16:47 Building a brand is building a religion 18:36 The war in Ukraine from a marketing perspective 21:12 How can you find Seth?

  continue reading

898 episodios

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Manage episode 401980934 series 3399853
Contenido proporcionado por Spartan Race and Joe De Sena. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Spartan Race and Joe De Sena o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode, marketing pioneer Seth Godin shares his proven strategies for building viral movements and brands. He and the Spartan founder Joe De Sena talk about the power of cultivating small, passionate communities over mass appeal. Godin draws from his experience helping top brands connect through stories and building a community. He explains how understanding the way ideas spread socially unlocked his viral successes. Seth points out that the most successful brands are built like "religions" that unite people through shared experiences. He also talks about happiness as a choice and the advantages of the world we live in. For anyone wanting to inspire a change, this conversation provides valuable lessons on spreading ideas that uplift, becoming a viral phenomenon, and establishing movements that empower lives.

Episode presented by MudGear Highlights: 00:00 Intro 00:42 The world is not your customer 02:08 Is a small audience enough? 04:31 The secret to becoming viral 08:01 The success of Joe’s New York restaurant 09:10 What would Seth as a head of Spartan? 13:33 How did Seth find his path? 14:25 Being happy is a choice 16:47 Building a brand is building a religion 18:36 The war in Ukraine from a marketing perspective 21:12 How can you find Seth?

  continue reading

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