Ep. 166 - Beyond the AI Easy Button: Smart Strategies for Authentic Content

She Talks Business

#MBA #Entrepreneur #Business #Lisa Larter #Mindset #Money #Onlinemarketing #Profit #Sales #Strategy #Marketing #Businessmodel #DigitalMarketer

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

hace un año 36:05

MP3•Episodio en casa

The Perks & Risks of AI for Content Creation

Welcome to the fourth episode of our Leveraging AI series! Mary Fearon and I are back to share our perspectives and experiences using AI in our businesses. Missed the introduction to this series? Go back and listen to episodes 163, 164, and 165! In today's episode, we talk about one of AI’s most common uses—content creation.

Valuable Content is Never 100% AI

Anyone using AI will usually input the same prompt and receive the same generic response. To turn that response into something that is actually valuable, you must inject your opinion, perspective, and wisdom. Stand out from the massive amount of AI-generated content that is currently saturating digital spaces by using it as a tool to brainstorm and develop strong content faster instead of letting it do all your thinking for you. Using AI should speed up the process but never replace your voice.

AI Is Not An Easy Button—Here Are Smart Ways To Use It

Mary and I discuss how we use AI as a springboard to come up with ideas to write about. We ask AI to condense writing into social media posts, bios, or website copy with a set character limit. Sometimes, we ask it to provide different versions of already-written copy using more persuasive or pithy language. Listen in to hear how we even use AI for more effective SEO when writing blogs or web pages!

We'd love for you to join us for the AI in Business workshop Mary and I plan to host. For more information, sign up for our waitlist here: lisalarter.com/ai.

What’s In This Episode

Strategies for optimizing content length using AI
AI for creating website starter copy and headlines
Finding the balance between AI and personal voice
Warning against overreliance on AI
Adding personal value and perspective to AI-generated content

What To Do Next

Visit lisalarter.com/e166 for all resources from this episode.

100 episodios

She Talks Business

Ep. 166 - Beyond the AI Easy Button: Smart Strategies for Authentic Content

She Talks Business

published hace un año

MP3•Episodio en casa

The Perks & Risks of AI for Content Creation

Valuable Content is Never 100% AI

AI Is Not An Easy Button—Here Are Smart Ways To Use It

We'd love for you to join us for the AI in Business workshop Mary and I plan to host. For more information, sign up for our waitlist here: lisalarter.com/ai.

What’s In This Episode

Strategies for optimizing content length using AI
AI for creating website starter copy and headlines
Finding the balance between AI and personal voice
Warning against overreliance on AI
Adding personal value and perspective to AI-generated content

What To Do Next

Visit lisalarter.com/e166 for all resources from this episode.

100 episodios

#MBA #Entrepreneur #Business #Lisa Larter #Mindset #Money #Onlinemarketing #Profit #Sales #Strategy #Marketing #Businessmodel #DigitalMarketer

Todos los episodios

She Talks Business

1
Ep. 181 - Pitch Slapped: Why Cold Outreach Is Hurting Your Brand 18:43

hace 10 días18:43

18:43

Stop selling. Start caring. That’s how you win. I opened LinkedIn, saw a connection request, accepted it, and BOOM! Within seconds, I got a sales pitch in my inbox. I just got pitch-slapped. And if you’re on social media, I know you’ve experienced this, too. These messages are everywhere. They’re generic, impersonal, and painfully obvious in their intent. The people sending them aren’t looking to build a relationship. They just want to make a buck. But here’s the problem: no one wants to be sold to by a stranger. It’s disingenuous, it’s irritating, and worst of all, it’s completely ineffective. If you’re guilty of this, don’t worry. There’s a better way to do outreach that actually works, and you can start now. In this episode of She Talks Business, I’m breaking down why these cold pitch tactics are turning people off and what you can do instead to stop repelling potential clients. I’ll show you the right way to build genuine connections that naturally lead to business opportunities, without making people feel pitched to. You’ll learn how to nurture authentic relationships through trust-based outreach. Don’t get pitch slapped, and for the love of business, don’t be the one doing it. Listen now to learn how to connect the right way. What’s In This Episode The biggest mistakes business owners make in their outreach and why it’s killing their credibility How to shift from pushy sales pitches to relationship-driven conversations that actually convert The power of value-first marketing and how to nurture trust before asking for a sale Practical tips to attract your ideal clients without chasing them down What To Do Next Visit lisalarter.com/e181 for all resources from this episode.…

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Ep. 180 - What Warren Buffett Taught Me 19:48

hace 24 días19:48

19:48

The 5/25 Rule: A Simple Strategy for Massive Success Are you spreading yourself too thin, trying to do it all? Warren Buffett’s 5/25 Rule is a game-changer for entrepreneurs who want to stop chasing every idea and start making real progress. In this episode, I’m breaking down how this deceptively simple rule can help you hyper-focus on what truly matters in your business and eliminate distractions that hold you back. You’ll learn how to identify your top five priorities and why everything else must go on the ‘avoid at all costs’ list. The biggest reason entrepreneurs lose momentum is a lack of focus, and I’ll show you how to stay committed even when distractions arise. Unwavering faith and extraordinary effort are the secret ingredients to long-term success. Listen in as I share a powerful lesson behind Hal Elrod’s six-year journey to a million book sales. You’ll also hear how Warren Buffett built his fortune using disciplined focus and long-term strategy. If you’ve ever felt stuck, overwhelmed, or like you’re spinning your wheels without making real progress, this episode is for you. It’s time to eliminate the distractions that dilute your success, get clear on what really matters, and put your effort where it counts. Grab a pen, write down your 25 goals, and start prioritizing. Listen now and start taking action today. What’s In This Episode Losing focus from too many goals and fragmented attention Warren Buffett’s 5/25 Rule to prioritize your top goals Hal Elrod's commitment to selling a million copies of his book The Miracle Morning Persistence for achieving long-term goals Importance of faith in oneself to achieve success How hard it is to stick to a goal long enough to achieve success What To Do Next Visit lisalarter.com/e180 for all resources from this episode.…

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Ep. 179 - 9 Simple Rules That Changed Everything 25:27

hace 7 weeks25:27

25:27

Simple, Actionable Mindset Shifts to Up-Level Your Life and Business This episode is short, packed with value, and filled with nine simple yet powerful lessons that have fueled my (and can fuel your) personal and professional success. These are the habits, mindset shifts, and investments that keep me moving forward, even when motivation runs low. And they can do the same for you. If you’ve ever struggled with losing momentum, letting fear hold you back, or measuring success by the wrong metrics, you’re not alone. This episode is about how to push past those roadblocks, the three investments that always pay off, and why small, intentional actions can create massive impact, especially when it comes to building strong relationships. Don’t underestimate the power of simplicity as you listen in because I can attribute each of these lessons to success in my life. You might be surprised at how quickly things start to shift once you put them into practice! What’s In This Episode Build momentum by just starting Necessity of pushing through fear Importance of resuming after a pause Focus on impacting individuals rather than seeking attention Avoid social media vanity metrics What To Do Next Visit lisalarter.com/e179 for all resources from this episode.…

She Talks Business

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Ep. 178 - Think Bigger, Reach Further, Grow Faster 30:57

hace 9 weeks30:57

30:57

What It Takes To Achieve Your Vision Tune in to this episode of She Talks Business to learn my proven formula for achieving exponential growth, including the game-changing fourth element I’ve recently discovered. Drawing from my experiences over the past year, I am breaking down how these four fundamental pillars work together to create unstoppable momentum in your business. You'll discover: Why your vision needs to be audaciously big—so big that it becomes a lifelong pursuit—while still maintaining the sweet spot between impossible and inspiring How to realistically assess your capabilities, strategically build a dream team to fill your gaps, and embrace continuous learning as you scale The secret to expanding your reach through authentic connections that generate more impact than simple social media metrics My newest success factor: the critical role of daily, intentional effort in achieving exceptional results In this episode, I’m revealing real-world examples from my own journey, including how I’ve implemented these principles to elevate my own work to new heights. I’m sharing actionable insights on balancing these four elements to stay focused on both the big picture and high-impact daily actions. Whether you're just starting out or looking to take your business to the next level, this episode offers practical strategies for assessing and leveraging these four pillars of growth. Learn how to craft your compelling vision, maximize your capabilities, expand your meaningful reach, and apply the right effort in the right places. Don't miss my powerful questions that will help you evaluate and strengthen each pillar in your own business. Start implementing these principles today to unlock the exponential growth you've always dreamed of achieving. Listen now to transform your approach to business growth and turn your boldest aspirations into reality. What’s In This Episode Importance of acknowledging sources of inspiration Aligning vision with purpose and values Importance of skills, knowledge, and resources Building networks and authentic relationships to grow your reach Aligning effort with your expected outcome What To Do Next Visit lisalarter.com/e178 for all resources from this episode.…

She Talks Business

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Ep. 177 - Small List, Mighty Results: A High-Touch Strategy for Email Growth 33:54

hace 11 weeks33:54

33:54

List-Building Tactics For Email Growth So how do Tim Ferriss and James Clear do it? How do they get millions of people on their email lists and, most importantly, how do they keep people subscribed? I believe a small email list of engaged subscribers and active buyers outweighs a large email list any day, but we have a lot to learn from these two men’s strategies. Listen to this episode to hear which of their tactics I'm going to be using to grow my own email list this year. A $40M Business Owner Reverts to a $5/hour Strategy for His Success The truth is, you don't need large numbers of subscribers like Ferriss and Clear to succeed. The lists cultivated with high-touch strategies may be "small" in comparison to millions, but the engagement of the subscribers produces incomparable results. Learn the exact direct sales flywheel strategy of Nathan Barry and how his manual efforts produced undeniable success even in this automated AI world. Let's Talk Tactics Building your email list will not happen overnight, and it certainly does not end with putting a subscribe button on your website. In this episode, I share my plan for growing my email list this year and how I plan to keep my subscribers engaged. You'd be surprised to learn the value you need in order to grow could be something you've already created. Stay to the end for some great ideas for freebies to offer, as well as my favorite way to impact engagement with my top readers. Don't let your email list stay stagnant for another year! Create your lead magnet and make your content so valuable for your subscribers that they never want to leave your list. What’s In This Episode Mailing list maintenance and engagement The $5 an hour strategy inspired by Nathan Barry Personal touch in content creation for stronger relationships Ensuring consistency and reliability in communication List-building strategies What To Do Next Visit lisalarter.com/e177 for all resources from this episode.…

She Talks Business

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Ep. 176 - 2025 Marketing Strategy: Authentic, Automated, or AI-Driven? 36:53

hace 13 weeks36:53

36:53

Make this year the one you market yourself more than you ever have before with the help of AI Class is in session - are you ready for your marketing efforts to be graded? This episode is all about creating a thorough marketing strategy with the 2025 landscape in mind. Tune in as I walk you through my 10-question assessment to help you determine where your marketing efforts currently fall and provide clear steps on how to improve them throughout the year. It's Not Getting Any Easier in 2025. . . But Here's How To Keep Up & Excel The more opportunities we have to market our business (posting daily on social platforms, regular newsletters, automated systems for lead generation, quizzes to collect zero-party data, etc.), the more marketing becomes a complex ecosystem of efforts working together to generate sales. Marketing continues to get more complicated as time goes on, but creating a plan now will allow you to not only keep up, but excel in this ever-evolving marketing world. AI Is Both The Problem And The Solution We've reached a point in marketing where people are craving authenticity while consuming content more than ever. How do you remain authentic while keeping up with the volume of content necessary to stand out? AI is a great tool to add to your marketing efforts and multiply your efforts, but it is not the answer to creating content for you. Join me as I discuss real-life examples of how I use AI to create content faster while still maintaining my thought leadership and authenticity. Listen all the way to the end of this episode for an assessment you can actually use to make a plan with the right steps for your business to really grow this year. If you'd like some guidance on creating your marketing plan, I mention two resources for you to take advantage of: The Ultimate Guide To Planning Your Future, a free download, and the Action Accelerator, where we can sit down one-on-one to make a plan together. Let's make 2025 the year your business skyrockets with leads, sales, and unstoppable growth! What’s In This Episode Marketing Changes and Required Skills in 2025 Self-Assessment for Marketing Strategies Cohesive marketing ecosystem Content Engagement vs. Business Success Leveraging AI in Marketing Importance of Zero Party Data What To Do Next Visit lisalarter.com/e176 for all resources from this episode.…

She Talks Business

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Ep. 175 - Lights, Camera, Authenticity: Elevating Your Video Content Strategy 35:38

hace 20 weeks35:38

35:38

Our best video cheat codes to capture attention and answer the questions your audience is already asking. In the final episode of our Strategic Marketing For Your Business series, we’re sharing our best advice on creating one of the most powerful types of content today—video. First things first: You need a content plan If you want to get the reps in and strengthen your video-making muscle, start by creating a content plan. The only way creating video content is going to get easier is if you continue to do the work of showing up, hitting record, and pushing past the discomfort, so make it easier for yourself to do that by creating a clear direction. This week, Cass and I are walking you through how we recommend creating a list of video content ideas so you never feel lost about what to record. From how to hold the camera to how long your videos should be So many people get caught up in the technical aspects of video creation. Should they be long-form or short-form? Should you hold the camera portrait or landscape? We answer these questions and more by starting with the purpose of your video (is it meant to entertain or educate?) and identifying which social platform your audience will respond to best. Creating video content can be an intimidating process, but don’t let that stop you. With the guidance in this episode and our helpful cheat codes at the end, you’ll be comfortable and confident in your ability to create great video content in no time! Plan Your 2025 With Me On December 6th, join me for a full-day virtual workshop where we will dive into money, time, marketing, and mindset with tactical advice, strategies, and resources. Learn more at lisalarter.com/plan-or-perish . What’s In This Episode Emphasis on authenticity over perfection in video creation Informal content with basic quality standards Matching content type and video orientation to platform use for engagement How to repurpose video content Determining when professional vs. informal filming is needed Building camera confidence with smartphone videos What To Do Next Visit lisalarter.com/e175 for all resources from this episode.…

She Talks Business

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Ep. 174 - The Podcaster's Guide To Avoiding Pod Fade 29:28

hace 21 weeks29:28

29:28

Learn how to plan, commit to, and produce a podcast to promote your thought leadership and expertise. One of the telling signs someone is an expert in their field is if they are able to confidently chat about their topic of genius with little to no preparation. That's why I love to help my clients create podcast strategies to distribute their expertise through this powerful type of media. This week, Cass and I are back with the fourth episode of our Strategic Marketing For Your Business series. We identify the five reasons podcasts fail and how to overcome them. You're going to hear some great tactical tips for how to start and sustain your own podcast for the long-term goal of establishing credibility and growing your business. 5 Key Factors Contributing to Pod Fade We identify the five reasons podcasts rarely extend beyond 5 episodes and how to avoid them. The most common misstep is not having a content strategy. Listen in for guiding questions on how to create a content roadmap for planning your episodes. For a real look behind the scenes at what it’s like to have a podcast, listen in to hear our own process for producing She Talks Business and the many hands and skills it takes to create a quality episode. Harness The Power Of Audio & Video In this episode, we also give our best advice and tips for creating a podcast meant to be consumed via video or audio, how to capitalize on each distribution type, and which one your audience will enjoy and consume the most. Are you interested in starting a podcast, or have you tried podcasting in the past? This is a must-listen episode to help you consider the commitment and strategy for a successful podcast. Be part of the 5 percent who make it to episode 100 with our podcasting tips! What’s In This Episode Starting and sustaining a podcast 5 reasons podcasts fail and how to overcome them Content roadmap strategy for podcast longevity Importance of unscripted dialogue to appear as an expert Podcast production process What To Do Next Visit lisalarter.com/e174 for all resources from this episode.…

She Talks Business

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Ep. 173 - Build Your Business On Expertise: Protect & Promote Your Thought Leadership 38:31

hace 22 weeks38:31

38:31

Thought Leadership vs. Content Marketing: Fueling an audience who knows, likes, & trusts you Let’s answer all of your questions about thought leadership! This week, we are diving into what it is, where it should go for your audience to find it, how to keep it safe, and how to repurpose it for your preferred social media channels. We even address a common misconception: the difference between thought leadership and content marketing. Importance of Thought Leadership Establishing, growing, and maintaining your business requires a content marketing strategy, but the true strength of your credibility lies in your thought leadership. From picking your topics to establishing a sustainable cadence, this episode will give you the information you need to be confident in establishing your expertise with your audience. Staying Inspired This week, we also share our favorite thought leader role models who inspire with fresh, impactful content. You’ll hear how they keep ideas flowing and manage to incorporate lessons from real-life experiences, which they then use for content on socials or in books. Plus, we’ll cover a variety of content formats to bring your ideas to life, from visuals and writing to audio and video. This episode really is jam-packed with useful tips and insights on how to create content and thought leadership. Your business and authority will never be stronger than when you continue to create. What’s In This Episode Definition and importance of thought leadership Need for consistency and focus Various formats for thought leadership and content Building recognition and trust through frequent content publication Strategies to overcome these challenges with time management and content prompts What To Do Next Visit lisalarter.com/e173 for all resources from this episode.…

She Talks Business

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Ep. 172 - 10 Website Power Moves That Drive Real Results 43:09

hace 23 weeks43:09

43:09

Take your website from good to Google-worthy. Welcome back to the second episode of our “Strategic Marketing For Your Business” series where this week, Cass Bald, my Senior Team Manager, and I are talking you through our top 10 recommendations to start having your website work for you. Our discussion ranges from simple, quick fixes to more complex website maintenance, and we even dive into SEO tactics to help your business rank on Google. Create A 5-Star User Experience When building a website, your customer should always be the lens through which you view your site. Is it easy to navigate? Can I browse my site for 60 seconds and come away answering the questions, what do I do, and what do I offer? We address how to create a site that guides and informs the user in a way that converts them to customers. In fact, we reveal one simple misstep many businesses make, and you’d be shocked by how obvious it is! Technical Tricks & Savvy SEO Tips Whether you manage your site yourself or have a team to do it for you, you don’t want to miss hearing the horror story of a website disappearing and how to avoid it from ever happening to you. Plus, while you may know SEO is important and links to your Google ranking, we go over how to create an SEO strategy to keep yourself relevant in Google’s eyes with regular recurring content. I hope you enjoy this episode and that it gives you some smart ideas for improving your website. If this was valuable to you, be sure to tune into next week’s episode, where we’ll talk about thought leadership and content marketing! What’s In This Episode 10 strategies to audit the efficacy of your website Clear communication of business offerings Calls to action should be in clear places on relevant pages Benefits of regular recurring content Clear and minimal navigation tactics Create a contact page utopia for inbound leads SEO guidance for keywords and keyword phrases for the pages and posts of your website What To Do Next Visit lisalarter.com/e172 for all resources from this episode.…

She Talks Business

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Ep. 171 - Build Unshakeable Trust with Your Branding 28:36

hace 24 weeks28:36

28:36

Your customer experience starts with your positioning and messaging Take a peek behind the curtain of what it's like to work with us as your marketing team! I'm here with my Senior Team Manager, Cass Bald. We're starting a new series where we walk you through five of the key elements of creating a marketing strategy for your business using the same strategy we would use. It’s called the Strategic Marketing Roadmap, or SMR for short. In our first episode of this series, we focus on branding, positioning, and messaging. We address misconceptions about brands and dive into what a brand truly is. We discuss how what your brand makes people feel is the real impact you're looking for and the importance of tapping into what people remember most about you and your business. One key point we make, and you don't want to miss hearing what we have to say, is about alignment. Aligning your brand with your personality builds more trust with clients than any impressive marketing strategy. We even share our own stories of misalignment between brand and business owner to explain why. Lastly, we differentiate between messaging and positioning. Differentiate and leverage these two elements to appeal to your ideal customer. The words you use on your website, in your content, and the way you position yourself within the market set the tone for their expectations. After listening to this episode, you'll be equipped with tips to assess and adjust your brand to make the best impression. We hope you use these episodes to assess how strong your marketing strategy is as we make our way to the end of the year and prepare for new goals in 2025. What’s In This Episode Common misconceptions about branding Importance of brand alignment and consistency Distinguishing positioning and messaging Aligning messaging with customer expectations What To Do Next Visit lisalarter.com/e171 for all resources from this episode.…

She Talks Business

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Ep. 170 - Ask Me Anything with Kathleen Mundy 59:20

hace 25 weeks59:20

59:20

Navigating Transitions, Pivots, & Retirement of the Modern Entrepreneur We are back with one of my favorite types of episodes - an Ask Me Anything! This week, Kathleen Mundy is taking over the microphone to guest-host and ask me all the questions she can about how I've approached the many pivots in my business, selling a business, and how to do it all with confidence. Kathleen, a longtime friend and fellow dachshund mom, transitioned from a successful career as a multi-million dollar entrepreneur to looking for her new passion in life after retiring in 2022 and moving to Niagara-on-the-Lake. Realizing her retirement wasn't as fulfilling as expected, she founded the Retirement Innovation Lab to help others navigate retirement with joy and purpose. Partnering with Yasmin Nguyen, 22 years her junior, they created a platform offering innovative solutions for retirees. Kathleen's journey from business success to finding her new passion serves as an inspiring example of resilience and optimism. To Pivot Or Not To Pivot? How I decide. Listen in to hear my thought process about how I decide if a pivot makes sense for my business and my brand and if it aligns with my values. I also touch on how I manage to feel confident when making some pretty big shifts and how I prepare for them. Check Before You Invest As an entrepreneur and a quick-start, I'm constantly thinking of new ideas, but I realize not all of them will be viable. Kathleen and I discuss my method of testing ideas before I invest extensive time and money into creating or marketing a project or opportunity. You won't want to miss hearing about my invitation marketing technique, which I've used for years to determine if my new ideas have the potential to be a success. The best part? I'm not risking a large investment or missing out on ideas my clients love. It's always a pleasure to have my friends on my podcast, and Kathleen came prepared. This episode is beneficial for anyone of any age, so I hope you listen in and get some great advice on how to apply your unique gifts as an entrepreneur. What’s In This Episode The challenges of entrepreneurship, including addressing self-doubt, resilience, and difficult decision-making The importance of personality, service delivery, and thought leadership Transitioning to Entrepreneurship in Retirement The importance of hiring mentors and investing in your business when transitioning to entrepreneurship Minimizing risk with financial preparedness, risk assessment, and trusting your own capabilities What To Do Next Visit lisalarter.com/e170 for all resources from this episode.…

She Talks Business

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Ep. 169 - Unconventional & Highly Effective Writing Tips with Best Selling Author, Michelle Weger 31:25

hace 27 weeks31:25

31:25

Capture Inspired Moments and Finally Finish Your Book Welcome back Michelle Weger with our second podcast in a row with her! In the previous episode, we celebrated the release of her new book, Don't Snooze Your Dreams: Lessons from Life with Narcolepsy. Now, we're going to talk about how Michelle was able to write her book so quickly and even managed to get it published ahead of schedule. Michelle is an accomplished entrepreneur, speaker, and now #1 International Best Selling author of Don't Snooze Your Dreams. As the founder of Venture Creative Collective, home of the innovative 'Website in a Day' service, Michelle helps small businesses thrive with innovative automation and web development solutions. Living with narcolepsy, Michelle has transformed personal challenges into powerful lessons, inspiring countless individuals to pursue their dreams despite obstacles. Her engaging keynotes draw from real-life experiences, offering practical strategies and inspiring stories. Michelle is accompanied by her medical alert service dog, Quinn. Keep Moving Forward Michelle managed to finish her book in record time of under a year of writing, and it was published five days ahead of schedule. She achieved this feat by disregarding habits we've grown to expect from authors. Instead of continuously sitting at a desk day after day, hoping she'd be inspired until the last word was written, she took a completely different approach. Listen in for the various ways she turned traditional writing on its head and created a book that is so conversational and comfortable that one reader described it as talking with a friend over a latte. One Book Written With A Much Bigger Picture In Mind Michelle's reasons for writing this book are incredible and inspiring. She wants to help others achieve their dreams with her DREAM method, but she also wants to help others like her be diagnosed as quickly as possible by spreading awareness of her journey from not knowing what was wrong to her diagnosis. You won't believe how big she is thinking when it comes to how she'd like her book distributed and who she would love to help her realize her dream. I've loved having Michelle on the show for these two episodes! If you're currently stuck writing your book or have always wanted to write a book, then this episode is your inspiration. Maybe something we say will be the tactic that works best for you to finally move forward and finish your book! What’s In This Episode Unconventional methods for writing a book Natural ways to start collecting stories and advice without spending hours writing at a desk Set word count goals Focus on quality over a self-imposed deadline How to test if your content resonates with your audience What To Do Next Visit lisalarter.com/e169 for all resources from this episode.…

She Talks Business

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Ep. 168 - Don't Snooze—Make Your Dreams Real with Michelle Weger 45:28

hace 28 weeks45:28

45:28

Deconstruct the Fears Holding You Back Welcome back for a very special episode! We're celebrating the release of Michelle Weger's book, Don't Snooze Your Dreams. Michelle and I have been working together for 7 years now, and I've seen her do some really hard things. I'm so proud of her for writing this book and sharing how she reframes fear to accomplish her dreams and helping you all do the same. Michelle Weger is an accomplished entrepreneur, speaker, and now #1 International Best Selling author. As the founder of Venture Creative Collective, Michelle helps small businesses thrive with innovative automation and web development solutions. Living with narcolepsy, Michelle has transformed personal challenges into powerful lessons, inspiring countless individuals to pursue their dreams despite obstacles. Consequences of Advocacy As someone with an invisible disability, Michelle discusses how she's grown in her advocacy. She's faced a lot of tough pushback and consequences because her service dog is "too big," or people don’t believe she’s a service dog and don’t believe Michelle even has a disability. After seeing how her mother, friends, and colleagues stood up for her, Michelle realized if she stood up for herself now, she would also be helping others. Only Two Types of Fear In her book, Michelle identifies only two types of fear we all suffer from. We have a social fear, which, boiled down, is the fear of embarrassment, and physical fear, which is fear of something that could actually kill or harm us. The metaphors she uses in the book are brilliant in reframing how you feel about fear. Keep your ears open for when we talk about the paper dinosaur and the terrorist in our heads. Fear and adversity are ever present throughout our lives and our careers. Whether we're facing a promotion at work or an autoimmune disease diagnosis, we will always be battling our paper dinosaurs and terrorists in our heads. Listen in to hear about Michelle's DREAM method, which anyone can use to overcome whatever obstacles they're facing in life and achieve their dreams. What’s In This Episode Facing adversity for a non-apparent disability like narcolepsy Role models help bolster advocacy for yourself and, eventually others Metaphors for fears holding us back from our dreams Tactics for doing hard things DREAM method for overcoming fears and achieving dreams What To Do Next Visit lisalarter.com/e168 for all resources from this episode.…

She Talks Business

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Ep. 167 - AI-Powered Customer Experiences: How to Delight and Retain Clients 35:44

hace 29 weeks35:44