Ep. 173 - Build Your Business On Expertise: Protect & Promote Your Thought Leadership

She Talks Business

Thought Leadership vs. Content Marketing: Fueling an audience who knows, likes, & trusts you

Let’s answer all of your questions about thought leadership! This week, we are diving into what it is, where it should go for your audience to find it, how to keep it safe, and how to repurpose it for your preferred social media channels. We even address a common misconception: the difference between thought leadership and content marketing.

Importance of Thought Leadership

Establishing, growing, and maintaining your business requires a content marketing strategy, but the true strength of your credibility lies in your thought leadership. From picking your topics to establishing a sustainable cadence, this episode will give you the information you need to be confident in establishing your expertise with your audience.

Staying Inspired

This week, we also share our favorite thought leader role models who inspire with fresh, impactful content. You’ll hear how they keep ideas flowing and manage to incorporate lessons from real-life experiences, which they then use for content on socials or in books. Plus, we’ll cover a variety of content formats to bring your ideas to life, from visuals and writing to audio and video.

This episode really is jam-packed with useful tips and insights on how to create content and thought leadership. Your business and authority will never be stronger than when you continue to create.

What’s In This Episode

• Definition and importance of thought leadership
• Need for consistency and focus
• Various formats for thought leadership and content
• Building recognition and trust through frequent content publication
• Strategies to overcome these challenges with time management and content prompts

What To Do Next

Visit lisalarter.com/e173 for all resources from this episode.