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37. Marketing a small regional campus serving non-traditional students with Corrie Wilder of Washington State University Everett
Manage episode 378650520 series 3290896
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In this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU system
You'll hear:
- How they navigate recruitment and marketing as a branch campus of a larger university system
- Advantages of marketing a small regional school and what marketing tactics work best
- Recommendations for how to grow enrollment among non-traditional populations
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Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
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