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36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online
Manage episode 376144691 series 3290896
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In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online.
You'll hear:
- Similarities and differences in enrollment marketing strategy for online vs. on-campus programs
- How they’re capturing prospect email addresses by providing value
- Areas of improvement and recommendations for enrollment teams
- Sarah’s take on AI, ChatGPT, marketing ethics, and data privacy
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Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
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