The Power of Newsletters: Strengthening Patient Relationships in DPC

My DPC Story

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Today's episode of the "My DPC Story Podcast" previews the My DPC Story paid community Patreon content. Host Dr. Maryal Concepcion explores the potential of newsletters for growing and maintaining Direct Primary Care (DPC) practices. She emphasizes the importance of this communication tool in strengthening patient relationships, driving engagement, and boosting referrals. Dr. Concepcion outlines key benefits such as reinforcing unique value propositions, providing educational content, and facilitating engagement through wellness tips and updates. She discusses timelines and talks about leveraging tools like ChatGPT to streamline content creation. Key performance indicators like open rates, click-through rates, and unsubscribes are discussed to track newsletter effectiveness. Dr. Concepcion also provides a sample yearly content schedule aligned with national health observances and offers actionable ChatGPT prompts for generating high-quality content (CLICK HERE to get access by signing up for a FREE Patreon account. The handout is now available for BOTH the free Patreon and paid members). Whether you’re new to newsletters or looking to optimize your current strategy, this episode is packed with practical advice and resources to help DPC physicians use newsletters to enhance the patient experience and communication!

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