Voice of Customer: The Most Overlooked Piece of the Marketing Message

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Contenido proporcionado por Michelle Mazur and Dr. Michelle Mazur. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Michelle Mazur and Dr. Michelle Mazur o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

1y ago 18:56

MP3•Episodio en casa

The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.

This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.

This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.

So what is this often overlooked and skipped-over piece of messaging?

Voice of customer research.

In this episode we'll be discussing:

The missing piece business owners leave out of their messaging
Why client avatars aren’t the way to go and what to do instead
Learn exactly what the VOC is and what it will capture
How incredibly beneficial AI is in complimenting your VOC data
The best way to create marketing content

430 episodios

#Public Speaking #Business #Marketing #Michelle Mazur #Self-Improvement #Dr. Michelle Mazur #Entrepreneur #Fooducate Podcasts #Health and Well-Being #Podcasting Education #Messages #Brand Messaging #Experts #Solo Business Owners