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Contenido proporcionado por Michelle Mazur and Dr. Michelle Mazur. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Michelle Mazur and Dr. Michelle Mazur o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Manage episode 395667814 series 1303896
Contenido proporcionado por Michelle Mazur and Dr. Michelle Mazur. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Michelle Mazur and Dr. Michelle Mazur o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Happy 2024, Expert!
I'm noticing something that I never thought I would see in online business.
Messaging is finally having its moment.
While I'm thrilled that messaging is getting the attention it deserves, there is a catch, my friend.
Most of the business coaches and marketers who are talking about it are oversimplifying what messaging is and leading business owners astray about its true strategic purpose in your business.
So let's start the year off right by demystifying what messaging is with all the nuance, the goal it helps your business achieve, and how to become a master messaging mixologist to make marketing suck less.
In this episode, you will:
Learn what are the various elements of messaging
Discover the goal of messaging in business and how it’s a lot like politics
Hear the definition of messaging and its pivotal role in persuasion
Understand the analogy of creating messaging as concocting a cocktail
430 episodios
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Compartir
Manage episode 395667814 series 1303896
Contenido proporcionado por Michelle Mazur and Dr. Michelle Mazur. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Michelle Mazur and Dr. Michelle Mazur o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Happy 2024, Expert!
I'm noticing something that I never thought I would see in online business.
Messaging is finally having its moment.
While I'm thrilled that messaging is getting the attention it deserves, there is a catch, my friend.
Most of the business coaches and marketers who are talking about it are oversimplifying what messaging is and leading business owners astray about its true strategic purpose in your business.
So let's start the year off right by demystifying what messaging is with all the nuance, the goal it helps your business achieve, and how to become a master messaging mixologist to make marketing suck less.
In this episode, you will:
Learn what are the various elements of messaging
Discover the goal of messaging in business and how it’s a lot like politics
Hear the definition of messaging and its pivotal role in persuasion
Understand the analogy of creating messaging as concocting a cocktail
430 episodios
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Similar a Make Marketing Suck Less for Expertise-Driven Solo Businesses
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Do your eyes glaze over when looking at a long list of annual health insurance enrollment options – or maybe while you’re trying to calculate how much you owe the IRS? You might be wondering the same thing we are: Where’s the guidebook for all of this grown-up stuff? Whether opening a bank account, refinancing student loans, or purchasing car insurance (...um, can we just roll the dice without it?), we’re just as confused as you are. Enter: “Grown-Up Stuff: How to Adult” a podcast dedicated ...
…
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Master the best of what other people have already figured out. Skip decades of trial and error. Each episode reveals proven insights from world-class performers. No fluff. No small talk. Just actionable wisdom for your business and life. Instagram: https://instagram.com/farnamstreet LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Newsletter: Join over 750,000 people and upgrade your thinking in 5 minutes a week. fs.blog/newsletter
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
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