Advice Line with Katlin Smith of Simple Mills

How I Built This with Guy Raz

Simple Mills founder Kaitlin Smith joins Guy on the Advice Line to answer questions from three founders about knowing how, when, and where to go “all-in.”

First, we meet Scott in Minnesota, who’s looking to revive his beer grain pretzel concept in a more manufacturer-friendly way. Then Tim from Kentucky, who wants to grow his hot sauce side hustle into a full-time, family-providing business. And then Marissa in New York, whose silicon pet products may be useful for more than just your pups.

Thank you to the founders of Upcycle Foods Co., Grumpy Dad Sauce Company, and Sweet Paws for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [e-mail] or call 1-800-433-1298.

And be sure to listen to Kaitlin tell the story of how Simple Mills was founded during her first visit to the show back in 2021.

This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

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