How I’m Scaling My Business from 7 to 8 Figures

Deep Dive with Ali Abdaal

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In this episode of Deep Dive, I’ve compiled the best advice and strategies I’ve received on this podcast over the years that I’m now using to scale my business from 7 to 8 figures. From focusing on growth and North Star metrics to balancing wealth with purpose, I share insights on automating investments, debunking passive income myths, and finding fulfilment beyond financial success—all while emphasising introspection and clear goals. Enjoy 🙂

(00:00) The Growth Journey: Insights from PayPal

(02:54) Identifying Key Growth Strategies

(05:45) Understanding Growth Roles in Startups

(09:07) Mapping the Customer Journey

(11:48) Experimentation and Learning from Mistakes

(15:11) The Importance of Focus and North Star Metrics

(18:05) Engagement and Retention Strategies

(24:59) Automating Investments with Trading212

(26:59) The Illusion of Passive Income

(30:47) Finite vs. Infinite Games

(35:31) Wealth and Purpose: Finding Balance

(40:21) The Journey Beyond Wealth

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📄SHOW NOTES & TRANSCRIPT

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🎙 ABOUT THE PODCAST

Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives.

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