10: Beyond the Marketing Buzzwords: A Conversation with Hailey Robertson

Brilliant Business Beautiful Life Podcast

Are you ready to sidestep marketing misconceptions and build a bulletproof strategy? That's exactly what you'll get from my enlightening conversation with Hayley Robertson, the innovative founder of My Client Strategy. With her wealth of experience and insightful perspective, Hayley shares her journey from the corporate world to launching a successful online business, and her passion for supporting service-based business owners. Her ability to leverage the pandemic-induced digital shift is not only inspiring but also packed with practical advice you can implement right away.
Our chat peels back the layers of the often-misunderstood world of marketing. Hayley cleverly demystifies marketing, sharing her secrets on prioritising business activities, crafting stand-out strategies, and identifying your ideal target market. We also dissect the importance of packaging and pricing your services effectively, and constructing compelling messaging that sets you apart from your competitors. From an intriguing look at market research to competitor analysis, our talk serves up a feast of tactics to hit the right audience with the right message.
But that's not all, as we delve into the power of email marketing and networking.
Hayley underscores the importance of positioning yourself as a guru in your field, and the magic of a solid marketing strategy. She also offers sage advice on sidestepping overwhelm and the value of surrounding yourself with a supportive network. Whether you're a seasoned entrepreneur or just setting out on your business journey, this conversation offers a wealth of wisdom. Tune in and prepare to see your business through a fresh lens.

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Capíttulos

1. 10: Beyond the Marketing Buzzwords: A Conversation with Hailey Robertson (00:00:00)

2. Starting an Online Business (00:00:04)

3. Getting Your Packages and Pricing Right (00:08:19)

4. The Importance of Getting Help Early (00:10:28)

5. You Don't Have to Be Perfect! (00:12:44)

6. Misconceptions and Strategies in Marketing (00:13:46)

7. Marketing Is Not Sales! The Difference Explained (00:19:37)

8. Effective Marketing Strategies for Business Growth (00:24:01)

9. Know Your Competitors (00:28:10)

10. Growing Your Audience (00:30:26)

11. Networking (00:31:43)