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BRANDERMAN

Hernán Braberman

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El diseño de packaging debería ser mucho más que vestir un producto. Bienvenido a BRANDERMAN, donde creemos que hay una mejor forma de diseñar packaging. Acompáñame en este viaje mientras intentamos descubrir lo que realmente se necesita para diseñar mejores envases. El buen diseño informa, seduce, crea una experiencia inmersiva, e incluso salva el planeta. Soy Hernán Braberman, director de diseño de la agencia tridimage, y te invito a conversar con expertos sobre el presente y futuro de las ...
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3 años 7 meses donde aprendimos, nos divertimos y crecimos juntos. Improving is Fun Llegó a su fin - 179 programas - Sep 2016 a Abril 2020 G R A C I A S www.LatinoRadioTV.com - SPANGLISH TALK SHOW con Erica con C "Un toque de energía" y Marco Ontiveros "Tu Coach de la Felicidad" Te invitamos a escucharnos todos los domingos a las 5:30 pm hora del Centro de México, 6:30 pm hora del Este de los Estados Unidos en nuestro programa IMPROVING IS FUN where we will sharing, mainly Speaking in Englis ...
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Mikey Barefoot

Mike the Narr Official

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Welcome my friends!!!! Este es el canal oficial de podcasts del cowboy, viajero, aventurero, indígena y cantautor Mike the Narr ...o también conocido como Mikey Barefoot (Pies Descalzos) su nombre salvaje... Si eres de esas personas que adoran la aventura y los viajes ...y realmente disfrutas todo el camino... no te pierdas este audio! Haaaau ✋🍂🍃🍁🌾🌿 Cover art photo provided by Evgeni Evgeniev on Unsplash: https://unsplash.com/@evgenievgenief
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ENGLISH: You never know the stories that people carry, and sometimes, those stories are best shared in song. “Si Yo Fuera Una Canción” is a podcast about individuals, their stories and their lives as people connected with Santa Ana, CA. Through interviews offered in both Spanish and English, they talk about the musics that ground them and inspire them. In this way we get a new perspective on the socioeconomic, ethnic, and cultural tapestry that makes Santa Ana such a special place--and at th ...
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James Pryor is Co-founder and Managing Partner of Touch, a leading agency in structural packaging innovation. At Touch, James and his team harness strategic insights to create sustainable, future-ready growth for some of the world’s most renowned brands. In this episode, James shares his perspective on why packaging is more than just a wrapper—it's…
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Joana-Maria Bauchwitz is the visionary founder and CEO of Baries Design in Düsseldorf. Since 2009, Joana has been at the helm of a dynamic team of creative strategists, specializing in brand development focusing on beauty and FMCG products. In this episode, Joana takes us on her journey from aspiring world-famous artist to successful packaging desi…
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Andrés Marantá es gerente de Diseño de Alpina, la empresa láctea líder en Colombia. Andrés lidera la estrategia de diseño y los aspectos visuales del packaging, la comunicación de marcas y nuevos lanzamientos en Alpina. Con más de 15 años de experiencia en agencias de publicidad como Leo Burnett, Lowe SSP3, Sancho BBDO, JWT y Ogilvy, él ha sido rec…
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Roland Gurney runs Treacle, a team specializing in agency positioning, differentiation, and messaging. Treacle has worked with various agencies worldwide, from independent boutiques to major network names, and is on a mission to help agencies stand out and attract clients. In this episode, Roland explores the intricacies of crafting distinctive and…
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Alex Bane is the Founder & Chief Business Officer at Taxi Studio, an independent design firm with locations in Bristol and London. Alex is at the helm of Taxi's growth and international reputation, with a keen understanding of the intricate challenges brands face across various countries and sectors. In this episode, Alex delves into how Taxi Studi…
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William Caruso is Senior Marketing Scientist at the Ehrenberg-Bass Institute from Adelaide, Australia. In this episode, Will imparts valuable insights about the factors contributing to successful packaging redesigns. He shares his research findings on the impact of pack design consistency, the importance of familiarity in purchase decisions, and th…
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Para inaugurar la quinta temporada de BRANDERMAN, tuve el honor de ser entrevistado por Jesús Nuñez. Jesús es un empresario mexicano con enfoque en innovación alimentaria, negocios internacionales y tecnología. Se graduó con Mención Honorífica en la Licenciatura en Comercio Internacional con Especialidad en Agronegocios en el Tec de Monterrey. Curs…
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Charlotte Ellis Maldari is the founder of Kaffeen, an online platform dedicated to assisting design agencies in scaling their businesses. Kaffeen achieves this through accessible, cost-effective, and results-oriented resources. Since its establishment, Kaffeen has successfully aided over 900 agencies globally, furnishing them with tools for profici…
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Ale Ros es diseñador argentino referente del diseño de tapas de discos del rock, pop y electrónica en Latinoamérica. Realizó el arte de tapa de emblemáticos discos de rock y pop para Soda Stereo, Gustavo Cerati, Fito Paez, Luis Alberto Spinetta, Mercedes Sosa, Divididos, Vicentico, Miranda!, Juana Molina, Babasónicos y Damas Gratis, entre muchos ot…
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Ximena O’Reilly is Global head of design at Nestlé. Since her arrival at Nestlé in 2013, Ximena has spearheaded a design revolution, introducing innovative work methodologies, digital tools, and dynamic resource models. Together with her team, she ensures every department, regardless of its function, is equipped to drive brand-building activities, …
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Llegamos al episodio cincuenta del podcast BRANDERMAN, y para celebrarlo les traigo algo especial. Hoy los invitados son Adriana Cortese, Virginia Gines y Hernán Braberman, los tres socios fundadores de tridimage, y los anfitriones son Marco Sanguinetti y Pablo Bianchi. Marco Sanguinetti es Diseñador Industrial, Docente Especializado y Doctor en Di…
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Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos and adjunct professor at the University of California at Los Angeles. Emmanuel's background comprises over 17 years of market research and marketing experience with strong academic achievements. He is a Wall Street Journal and USA Today best-selling author of "Brand Hacks" and "Assem…
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Sylvia Vitale Rotta is the Founder & CEO of Team Creatif Group, an international brand design agency, with branches in the four corners of the globe. Sylvia's journey is nothing short of extraordinary. Born in Tanzania to Italian parents and educated at the prestigious Royal Art School in London, she embarked on a path that would eventually lead he…
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Marcos Iorio es un mentor y curador brasileño de innovación, ESG y economía circular, director de Circoolar proyectos regenerativos. Marcos es especialista en conectar la alta tecnología, la responsabilidad socioambiental y el modelado de negocios. Es Vicerrector del Centro de Ciencia y Desarrollo – Circula – de la Fundación de Apoyo a la Investiga…
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John Glasgow & Jonathan Kenyon are co-Founders of Vault49. After meeting at the London College of Printing in the early 2000’s, John & Jonathan founded Vault49. Initially an internationally renowned street art partnership, Vault49 has evolved into a holistic 360 brand experience and packaging design agency and counts Guinness, Baileys, and PepsiCo …
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Steve Lamoureux is the founder and CEO of Designalytics, a company focused on developing next-generation solutions for design performance measurement to help brands grow through design. As a former brand manager at Proctor and Gamble, Steve's passion for package design research led him to establish Designalytics in 2018 to realize his vision of syn…
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Martín Broen es vicepresidente de las disciplinas de innovación en diseño, diseño para la sostenibilidad y diseño de productos para PepsiCo en todas sus marcas a nivel mundial. Martín es un verdadero pensador sistémico centrado en la innovación y la resolución de problemas, responsable de más de 130 patentes y de la creación de una cartera completa…
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Jenni Romaniuk is a Research Professor and Associate Director at the Ehrenberg-Bass Institute, who is a trailblazer in Distinctive Asset and Mental Availability strategy and measurement. Jenni has provided advice to companies all around the world on evidence-based best practices for long-term brand management. She is the accomplished author of thre…
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Jon Marshall is a British industrial designer, partner at Pentagram, whose work fuses product design with strategy, branding, packaging and digital experiences. Jon joined Pentagram as a partner in 2018. Pentagram is a renowned multi-disciplinary, independently-owned design studio founded in 1972. Prior to joining Pentagram, he was director of indu…
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Isabel Cabello es CEO y Directora Creativa en la Agencia andaluza Cabello x Mure. Isabel estudió bellas artes en la Facultad de Bellas Artes de la Universidad de Granada. En el año 2009 decidió crear su propia empresa de diseño, Isabel Cabello Studio, que confluirá en pocos años en la agencia Cabello x Mure. Su agencia se destaca por el diseño de p…
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Ivan Bell is Group Manager Director & CEO at Stranger & Stranger, one of the leading firms in the field of alcoholic beverage packaging For the past 23+ years, he has worked alongside Kevin Shaw, founder of Stranger & Stranger, in building the award-winning packaging consultancy. He oversees design from their locations in London, New York and San F…
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Mauro Porcini is PepsiCo's first-ever Chief Design Officer. He joined the food & beverage corporation in 2012 where he is infusing design thinking into PepsiCo’s culture. Mauro is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Do…
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Jeremy Lindley is the Global Design Director at Diageo, the world's leading premium drinks business. Jeremy is responsible for transforming the Design capability and output of Diageo’s current brands and new products worldwide. He is passionate about the impact Design has on business performance and the way Design Thinking leads to breakthrough ide…
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For our final episode as a podcast, each member of our production team recorded a short monologue about a song that expresses something about their experiences working on Si Yo Fuera una Canción over the last year and a half. Lots of music, a little bit of reflection, and best wishes for all our futures! Music: “See These Bones,”“Latinoamérica,” “E…
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Para nuestro episodio final, cada miembro de nuestro Equipo de Producción ha grabado un monólogo breve sobre una canción que expresa algo en torno a su experiencia, trabajando en este podcast durante el último año y medio. Mucha música, algunas reflecciónes, y ¡buenos deseos para todos nuestros futuros!…
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In this special episode we interview not a person but an organization! LibroMobile is a community cultural center in Santa Ana, and a bilingual bookstore inclusive of people of color and marginalized genders and sexualities – the only such in all Orange County! Five mini-interviews give us a musical portrait of this precious local resource from the…
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En este episodio especial, ¡no entrevistamos a una persona sino a una organización! LibroMobile es un centro cultural comunitario en Santa Ana, y una librería bilingüe que sirve a la gente de color y de géneros y sexualidades marginados – ¡la única en todo el Condado de Orange! Cinco mini-entrevistas pintan un retrato musical de este recurso local …
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To deep dive into packaging & podcasting, today the guest is me, Hernán Braberman, and the host is Craig Constantine. Craig has been an Internet entrepreneur for twenty-five years and is currently the voice behind the Movers Mindset and Podcaster Community podcasts. His vision is a world where everyone can flourish. Craig´s mission is to create bet…
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Luciano Cassisi es un experto argentino en identificación marcaria, creador de FOROALFA, profesor de la Universidad de Buenos Aires y, sobre todo, polemista profesional. Luciano dirige su propio estudio, Cassisi Branding y habitualmente dicta conferencias, seminarios y talleres sobre branding en universidades y congresos de diseño en diversos paíse…
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An award-winning poet since childhood, now also an organizer of readings, forums and community poetry classes, Masiel gives us a glimpse into how the power of the word channels and reinforces positive energies, and just might save the world! Animus Zaman - translating Gabriel García Márquez into Bengali https://www.facebook.com/anisuz.zaman.75 ‍ Lo…
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Poeta galardonada desde la niñez, ahora además organizadora de mesas, foros y clases comunitarios de poesía, Masiel nos brinda un vislumbre de cómo es que el poder de la palabra canaliza y refuerza las energías positivas, y ¡bien podría salvar el mundo! Anisuz Zaman – está traduciendo a Gabriel García Márquez a Bengalí https://www.facebook.com/anis…
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¿Qué define a un diseñador estratégico de packaging? Beatriz Suárez y Miguel Ángel del Baño son co-fundadores del estudio de diseño MABA de Murcia, España. Beatriz es Directora de Estrategia en MABA, desde donde dirige proyectos de branding y packaging para productos de consumo. Bea Se formó en psicología y diseño, y es máster en neuromarketing y j…
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Anne Miltenburg is a Dutch brand developer who has dedicated her career leveraging the power of 'brand' to advance ideas, products and services for social and environmental change. After a storied career as a designer, strategist and creative director at world renowned agencies Studio Dumbar, Lava and Interbrand, Anne left the agency world to found…
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DIANA CLEVELAND DAVIS INTERVIEW: BIBLIOGRAPHY AND LINKS 4 NON-BLONDES https://en.wikipedia.org/wiki/4_Non_Blondes VIETRISE https://vietrise.org/ https://www.facebook.com/VietRISEOC/ SERVITE ORDER: https://en.wikipedia.org/wiki/Servite_Order HOMELESSNESS IN ORANGE COUNTY https://www.npr.org/podcasts/1074123718/imperfect-paradise REBEL DÍAZ Their own…
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DIANA CLEVELAND DAVIS BIBLIOGRAFÍA y ENLACES 4 NON-BLONDES https://es.wikipedia.org/wiki/4_Non_Blondes VIETRISE (English only) https://vietrise.org/ https://www.facebook.com/VietRISEOC/ ORDEN DE LOS SERVITAS (español) https://es.wikipedia.org/wiki/Orden_de_los_Servitas FALTA DE VIVIENDA EN EL CONDADO DE ORANGE https://www.npr.org/podcasts/107412371…
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Adam Ryan is a British designer and currently Head of Pentawards, the most prestigious global packaging design competition. Adam joined the Pentawards team in February of 2017. He studied Graphic Design at London College of Printing before becoming a fashion designer and creative consultant for several international brands which include: Westfields…
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Tiana is the fifteenth of our 20 interviewees to date who came to Santa Ana from elsewhere and found home. She is dedicated to promoting and supporting local events, relations, and spaces, and has a lot to tell us about growing up, growing compassion, and growing community. TIANA J. INTERVIEW: BIBLIOGRAPHY AND LINKS Tiana’s business, “Retreat yo’se…
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Tiana es la décimo-quinta de nuestrxs 20 entrevistadxs hasta la fecha que llegaron a Santa Ana desde otra parte, y aquí encontró su casa. Se dedica al fomento y apoyo de eventos, relaciones, y espacios locales, y tiene mucho que compartir con nosotrxs en torno a los procesos de madurarse, desarrollar la compasión, y desarrollar comunidad. TIANA CHA…
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Head of a family, street vendor, and amateur philosopher, Carmelo shares inspirational songs that have sustained him in his life voyage, as well as his strategies for realizing one’s dreams and leaving a good legacy in this world. BIBLIOGRAPHY AND LINKS _____________________________________________ The Magic of Thinking Big, by David Schwartz (1959…
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Padre de familia, vendedor ambulante, y filósofo de afición, Carmelo comparte unas canciones inspiradoras que le han sostenido en el trayecto de vida, así como sus estrategias para alcanzar los sueños y dejar un buen legado en este mundo. BIBLIOGRAFÍA y ENLACES _____________________________________________ Libros y oradores motivacionales Hay por l…
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La relación entre el envase y la experiencia del consumidor es lo que hace de una marca y un producto un verdadero referente en el mercado. Es por eso que los Premios Internacionales Latampack buscan el reconocimiento internacional a la industria del diseño y producción de empaques en América Latina, destacando componentes como la calidad y creativ…
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Nuestra anfitriona de programa, Elisabeth Le Guin, inaugura el Año Nuevo con un recorrido de relámpago sobre los primeros 9 meses de nuestro proyecto, acompañada por el playlist más variado que se puede imaginar: ¡no menos que 34 canciones, elegidas por nuestrxs entrevistadxs! https://feeds.captivate.fm/siyofuera/…
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Para reflexionar sobre el pasado, el presente y el futuro del diseño, y de un diseñador de packaging, hoy el invitado soy yo, Hernán Braberman, y el anfitrión es Ariel Bohe. Ariel es comunicador, podcaster, facilitador en metodologías ágiles y fundador de Sentí Podcast, una productora y academia online de podcasting para marcas y organizaciones. En…
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This self-described “library kid” went on to practice journalism with local newspapers, and now works with Libromobile, currently Santa Ana’s only independent bookstore. Marilynn talks to us about the tensions that arise between reporting on a community and belonging to it, and about her hopes for Downtown Santa Ana, a contested area due to gentrif…
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Después de una juventud como “chava de biblioteca,” Marilynn llegó a hacer reportajes con varios periódicos locales; ahora trabaja con Libromobile, actualmente la única librería independiente en Santa Ana. Nos habla de las tensiones que surgen entre pertenecer a una comunidad, y reportar sobre ella, y explora sus esperanzas para el “downtown” de Sa…
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Patricia, known as PJ, is a human dynamo dedicated to making life better for all, and especially the marginalized and underserved, in her beloved Santa Ana. She shares thoughtful perspectives on how love powers both activism and art, and along the way we get a few tips on how to subvert the capitalist System from within! Patricia, conocida como PJ,…
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Patricia, conocida como PJ, es un dínamo humano dedicado a mejorar la vida para todxs, sobre todo lxs marginalizadxs y arrinconadxs de su querida Santa Ana. Comparte sus reflecciones sobre el amor como fuente del activismo y del arte; y en camino ¡recibimos unos consejitos sobre cómo subvertir el Sistema capitalista desde adentro! BIBLIOGRAFÍA y EN…
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David Castañeda, SYF’s Music Researcher, takes the lead in this alt-format episode exploring the many forms that supposedly well-known songs can take. He gets help from 6 members -- 3 in English, 3 en español -- of our Production Team. A treat! Link to Full Spotify Playlist https://open.spotify.com/playlist/6PNMe0G2CH96FiIBD6kHpB?si=4786da872567445…
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David Castañeda, Investigador de Música para SYF, toma las riendas en este episodio de formato alternativo, que explora las muchas formas que puede asumir una canción supuestamente bien conocida. Le ayudan no menos que 6 miembrxs -- 3 en español, 3 in English -- de nuestro Equipo de producción. ¡Una sorpresa! Canciones de Comunidad Spotify Playlist…
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