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Contenido proporcionado por Hernán Braberman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Hernán Braberman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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William Caruso | Evolution Not Revolution | E55

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Contenido proporcionado por Hernán Braberman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Hernán Braberman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

William Caruso is Senior Marketing Scientist at the Ehrenberg-Bass Institute from Adelaide, Australia.

In this episode, Will imparts valuable insights about the factors contributing to successful packaging redesigns. He shares his research findings on the impact of pack design consistency, the importance of familiarity in purchase decisions, and the distinctions between evolutionary and revolutionary redesigns.

Will’s experience in Distinctive Asset measurement, including large-scale multi-country projects, covers a wide range of product and service categories. He has been involved with research projects with analyzing data from locations such as the US, UK, France, Germany, Italy, China, Australia, New Zealand, Japan, United Arab Emirates, Saudi Arabia, Brazil, Russia, South Korea, South Africa and Indonesia. His core areas of research expertise include packaging redesigns, shopper behavior, and retail merchandising.

Additionally, his experience in Distinctive Asset measurement encompasses large-scale multi-country projects. Will also authored a chapter on Building Physical Availability in Building Distinctive Brand Assets.

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58 episodios

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iconCompartir
 
Manage episode 415191199 series 2791175
Contenido proporcionado por Hernán Braberman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Hernán Braberman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

William Caruso is Senior Marketing Scientist at the Ehrenberg-Bass Institute from Adelaide, Australia.

In this episode, Will imparts valuable insights about the factors contributing to successful packaging redesigns. He shares his research findings on the impact of pack design consistency, the importance of familiarity in purchase decisions, and the distinctions between evolutionary and revolutionary redesigns.

Will’s experience in Distinctive Asset measurement, including large-scale multi-country projects, covers a wide range of product and service categories. He has been involved with research projects with analyzing data from locations such as the US, UK, France, Germany, Italy, China, Australia, New Zealand, Japan, United Arab Emirates, Saudi Arabia, Brazil, Russia, South Korea, South Africa and Indonesia. His core areas of research expertise include packaging redesigns, shopper behavior, and retail merchandising.

Additionally, his experience in Distinctive Asset measurement encompasses large-scale multi-country projects. Will also authored a chapter on Building Physical Availability in Building Distinctive Brand Assets.

Resources:

Follow us:

Subscribe:

Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.

  continue reading

58 episodios

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