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Jenni Romaniuk | Unpacking Brand Health | E43
Manage episode 362710394 series 2791175
Contenido proporcionado por Hernán Braberman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Hernán Braberman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Jenni Romaniuk is a Research Professor and Associate Director at the Ehrenberg-Bass Institute, who is a trailblazer in Distinctive Asset and Mental Availability strategy and measurement.
Jenni has provided advice to companies all around the world on evidence-based best practices for long-term brand management.
She is the accomplished author of three books: Building Distinctive Brand Assets, How Brands Grow: Part 2, and Better Brand Health.
In this episode, we dive deep into the concept of brand health trackers and we explore the anatomy of a healthy brand. Additionally, we discuss the significance of packaging in building and refreshing memory structures, as well as its potential to convey shopping distinctive assets.
Jenni is on the Senior Advisory Board of the Journal of Advertising Research and serves on three other Editorial Review Boards.
Resources:
- Jenni Romaniuk
- Jenni Romaniuk LinkedIn
- Better Brand Health: Measures and Metrics for a How Brands Grow World
- Building Distinctive Brand Assets
- How Brands Grow: Part 2
- Ehrenberg-Bass Institute
- Ehrenberg-Bass Institute Twitter
Follow us:
- BRANDERMAN website
- BRANDERMAN Instagram
- Hernán Braberman LinkedIn
- My packaging design agency TRIDIMAGE
- PACKNEW Blog
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