186: AI-Powered Marketing

ChiroCandy: THE Chiropractic Marketing Podcast

Get your own AI CA: https://chirocandy.com/ai-ca

Summary:

In this webinar, Billy Sticker discusses the transformative role of AI in chiropractic marketing, emphasizing the importance of content creation, lead generation, and patient engagement. He introduces various AI tools that can enhance marketing strategies while ensuring HIPAA compliance. The session covers the AIDA marketing model, the concept of a Perfect Patient Tribe, and practical applications of AI for social media and video content creation. The goal is to empower chiropractors to leverage AI to grow their practices effectively. In this conversation, Billy Sticker discusses the transformative power of video marketing in building authority within the chiropractic community. He emphasizes the importance of lead quality and the speed of follow-up, introducing the concept of an AI chiropractic assistant that works around the clock to enhance lead conversion. The discussion also covers the significance of pre-appointment content in educating patients and improving their experience. Billy concludes by highlighting the future of AI in chiropractic marketing, suggesting that it will become an essential tool for practices.

Takeaways

• AI is currently underutilized in chiropractic practices.
• Content creation is essential for engaging potential patients.
• AI tools can streamline marketing efforts and improve efficiency.
• HIPAA compliance is crucial when using AI in healthcare.
• The AIDA model is a foundational marketing strategy.
• Building trust with patients is key to successful marketing.
• Video content can significantly enhance patient engagement.
• AI can help generate social media content quickly and effectively.
• Lead quality improves when patients say yes to you, not just the offer.
• The Perfect Patient Tribe concept helps in nurturing patient relationships.
• Retargeting warm leads yields higher quality patients.
• Speed to lead can increase conversion rates by 391%.
• AI can follow up with leads 24/7, improving response times.
• Pre-appointment content can enhance patient education and show rates.
• AI assistants can be trained to match your office's personality.
• The future of chiropractic marketing will heavily involve AI.
• Engaging with leads quickly is essential to prevent them from going elsewhere.
• Creating a nurturing journey for leads can lead to better patient relationships.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho