Hernán Braberman By Craig Constantine | Diving Into Packaging & Podcasting

21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

BRANDERMAN « »
Hernán Braberman by Craig Constantine | Diving Into Packaging & Podcasting | E37

hace 3 años 12:30

MP3•Episodio en casa

To deep dive into packaging & podcasting, today the guest is me, Hernán Braberman, and the host is Craig Constantine.

Craig has been an Internet entrepreneur for twenty-five years and is currently the voice behind the Movers Mindset and Podcaster Community podcasts.

His vision is a world where everyone can flourish. Craig´s mission is to create better conversations to spread understanding and compassion. In the Podcaster Community, he made a place where podcasters can share and amplify their enthusiasm for the art of podcasting.

This episode discusses the parallels between podcast cover art design and packaging. I also share my view on podcasting.

Resources:

Subscribe:

Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.

61 episodios

Hernán Braberman by Craig Constantine | Diving Into Packaging & Podcasting | E37

BRANDERMAN

published hace 3 años

MP3•Episodio en casa

To deep dive into packaging & podcasting, today the guest is me, Hernán Braberman, and the host is Craig Constantine.

Craig has been an Internet entrepreneur for twenty-five years and is currently the voice behind the Movers Mindset and Podcaster Community podcasts.

This episode discusses the parallels between podcast cover art design and packaging. I also share my view on podcasting.

Resources:

Subscribe:

Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.

61 episodios

Todos los episodios

1
James Pryor | Shaping Things to Come | E60 38:31

hace 24 weeks38:31

38:31

James Pryor is Co-founder and Managing Partner of Touch, a leading agency in structural packaging innovation. At Touch, James and his team harness strategic insights to create sustainable, future-ready growth for some of the world’s most renowned brands. In this episode, James shares his perspective on why packaging is more than just a wrapper—it's a crucial part of the sensory product experience. We also explore the industry's biggest challenges, from shifting consumer behavior to the push for sustainability, and take a look at the future of packaging design. Resources: James Pryor LinkedIn Touch Design Vault Touch Design Instagram Follow us: BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEWS Blog Subscribe: Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes. Spotify Apple Podcasts YouTube Overcast Ivoox…

1
Joana-Maria Bauchwitz | The Art of Packaging Design | E59 21:03

hace 26 weeks21:03

21:03

Joana-Maria Bauchwitz is the visionary founder and CEO of Baries Design in Düsseldorf. Since 2009, Joana has been at the helm of a dynamic team of creative strategists, specializing in brand development focusing on beauty and FMCG products. In this episode, Joana takes us on her journey from aspiring world-famous artist to successful packaging design entrepreneur. She delves into the delicate art of balancing creative vision with practical business demands. As we wrap up, Joana shares invaluable insights on leadership, sustainability initiatives, and her exciting plans for Baries Design's future. Aspiring designers take note – Joana offers gems of wisdom you won't want to miss. Resources: Joana-Maria Bauchwitz LinkedIn Baries Design Baries Design Instagram Follow us: BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEWS Blog Subscribe: Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes. Spotify Apple Podcasts YouTube Overcast Ivoox…

1
Andrés Marantá | De la agencia al cliente | E58 27:26

hace 28 weeks27:26

27:26

Andrés Marantá es gerente de Diseño de Alpina, la empresa láctea líder en Colombia. Andrés lidera la estrategia de diseño y los aspectos visuales del packaging, la comunicación de marcas y nuevos lanzamientos en Alpina. Con más de 15 años de experiencia en agencias de publicidad como Leo Burnett, Lowe SSP3, Sancho BBDO, JWT y Ogilvy, él ha sido reconocido en los festivales de creatividad más importantes del mundo. Ha trabajado para marcas como Pfizer, Grupo Ferrero, Postobón, Grupo Aval, Chevrolet, Ecopetrol, Alpina, y P&G, entre otras. En este episodio, Andrés comparte su visión sobre la importancia de la belleza en el diseño de packaging. Relata su experiencia en agencias de publicidad y su transición a trabajar del lado del cliente. Nos sumergimos en el arte y la estrategia del diseño de envases, y cómo trabajar en estrecha colaboración con los clientes puede dar lugar a un trabajo creativo innovador. Links Relevantes: Andrés Marantá LinkedIn Alpina Guto Studio Seguinos: BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEWS Blog Suscribite: Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Spotify Apple Podcasts YouTube Overcast Ivoox…

1
Roland Gurney | Crafting Agency Narratives | E57 32:26

hace 41 weeks32:26

32:26

Roland Gurney runs Treacle, a team specializing in agency positioning, differentiation, and messaging. Treacle has worked with various agencies worldwide, from independent boutiques to major network names, and is on a mission to help agencies stand out and attract clients. In this episode, Roland explores the intricacies of crafting distinctive and compelling narratives for design agencies. He discusses common pitfalls agencies face, the importance of a well-defined target client, and introduces the 3D positioning model—desirable, distinctive, and defensible. Roland also touches on the impact of AI in the industry and the evolving landscape of design agencies. Treacle also recently won a Drum Award for their spoof agency called Beige; The World’s Most Average Agency which is a great example of what agencies get wrong when it comes to their overall proposition. Resources: Roland Gurney LinkedIn Treacle Beige Follow us: BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEWS Blog Subscribe: Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes. Spotify Apple Podcasts YouTube Overcast Ivoox…

1
Alex Bane | Creating Unforgettable | E56 43:19

hace 43 weeks43:19

43:19

Alex Bane is the Founder & Chief Business Officer at Taxi Studio, an independent design firm with locations in Bristol and London. Alex is at the helm of Taxi's growth and international reputation, with a keen understanding of the intricate challenges brands face across various countries and sectors. In this episode, Alex delves into how Taxi Studio adapts to the dynamic landscape of design and technology, emphasizing the importance of blending creativity with strategic foresight. He also shares valuable insights into managing cultural differences in global projects and offers intriguing perspectives on the future of packaging design, including the potential impact of AI. From Qatar to the USA to China – from Corporate to FMCG to Health & Wellness, Alex’s views and provocations are respected by CEOs and CMOs alike. Resources: Alex Bane LinkedIn Taxi Studio Taxi Studio Instagram Taxi Studio LinkedIn Follow us: BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEWS Blog Subscribe: Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes. Spotify Apple Podcasts YouTube Overcast Ivoox…

1
William Caruso | Evolution Not Revolution | E55 34:44

hace 45 weeks34:44

34:44

William Caruso is Senior Marketing Scientist at the Ehrenberg-Bass Institute from Adelaide, Australia. In this episode, Will imparts valuable insights about the factors contributing to successful packaging redesigns. He shares his research findings on the impact of pack design consistency, the importance of familiarity in purchase decisions, and the distinctions between evolutionary and revolutionary redesigns. Will’s experience in Distinctive Asset measurement, including large-scale multi-country projects, covers a wide range of product and service categories. He has been involved with research projects with analyzing data from locations such as the US, UK, France, Germany, Italy, China, Australia, New Zealand, Japan, United Arab Emirates, Saudi Arabia, Brazil, Russia, South Korea, South Africa and Indonesia. His core areas of research expertise include packaging redesigns, shopper behavior, and retail merchandising. Additionally, his experience in Distinctive Asset measurement encompasses large-scale multi-country projects. Will also authored a chapter on Building Physical Availability in Building Distinctive Brand Assets. Resources: William Caruso LinkedIn Building Distinctive Brand Assets How Brands Grow – for Executives Ehrenberg-Bass Institute Ehrenberg-Bass Institute Twitter Follow us: BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEWS Blog Subscribe: Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox…

1
Hernán Braberman por Jesús Núñez | Packaging Design Playlists | E54 31:30

hace 47 weeks31:30

31:30

Para inaugurar la quinta temporada de BRANDERMAN, tuve el honor de ser entrevistado por Jesús Nuñez. Jesús es un empresario mexicano con enfoque en innovación alimentaria, negocios internacionales y tecnología. Se graduó con Mención Honorífica en la Licenciatura en Comercio Internacional con Especialidad en Agronegocios en el Tec de Monterrey. Curso posgrado en alta dirección de empresas y es conductor del programa Plan de Vuelo en Tec Sounds Radio. En este episodio, exploramos la influencia determinante del diseño de packaging en la conexión de las marcas con las diferentes generaciones de consumidores, desde los baby boomers y la Generación X, hasta los Millennials y la Generación Z. Reflexionamos sobre cómo el diseño puede ser un elemento crucial para expresar las historias y valores de una marca, y comparto ideas sobre cómo las marcas pueden mantenerse relevantes y atractivas en un mercado en constante evolución. Links Relevantes: Jesús Núñez Plan de Vuelo tridimage LinkedIn Hernán Braberman Instagram de tridimage Blog packnews Facebook tridimage YouTube tridimage Seguinos: Website de BRANDERMAN Instagram de BRANDERMAN LinkedIn de Hernán Braberman Mi agencia de diseño de packaging TRIDIMAGE Blog PACKNEWS Suscribite: Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Apple Podcasts Spotify Google Podcasts Overcast Ivoox…

1
Charlotte Ellis Maldari | Harder, Better, Faster. Stronger Lead Generation | E53 29:36

hace 1 year29:36

29:36

Charlotte Ellis Maldari is the founder of Kaffeen, an online platform dedicated to assisting design agencies in scaling their businesses. Kaffeen achieves this through accessible, cost-effective, and results-oriented resources. Since its establishment, Kaffeen has successfully aided over 900 agencies globally, furnishing them with tools for proficient lead generation and streamlined automation. In this episode, Charlotte imparts valuable insights into the significance of robust lead generation systems and their potential for automation to enhance effectiveness. We delve into the prevalent marketing and sales challenges encountered by design agencies, and Charlotte shares her perspective on the mantra of 'seeking completion, not perfection'. Links Relevantes: Charlotte Ellis Maldari LinkedIn Kaffeen Kaffeen LinkedIn Kaffeen Instagram Kaffeen Espresso Podcast Lead Flow Sprint For Design Agencies Seguinos: BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn Mi agencia de diseño de packaging TRIDIMAGE PACKNEWS Blog Suscribite: Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Apple Podcasts Spotify Google Podcasts Overcast Ivoox…

1
Ale Ros | El ojo del músico | E52 27:38

hace 1 year27:38

27:38

Ale Ros es diseñador argentino referente del diseño de tapas de discos del rock, pop y electrónica en Latinoamérica. Realizó el arte de tapa de emblemáticos discos de rock y pop para Soda Stereo, Gustavo Cerati, Fito Paez, Luis Alberto Spinetta, Mercedes Sosa, Divididos, Vicentico, Miranda!, Juana Molina, Babasónicos y Damas Gratis, entre muchos otros. Fue distinguido en numerosas ocasiones con el Premio a la Excelencia de la Society for News Designs y recibió el Konex de Platino, ocho premios Carlos Gardel y tres Grammys Latinos. En este episodio, hablamos sobre su travesía desde Tucumán hasta convertirse en referente en el diseño de tapas de discos. Discutimos por qué es crucial generar una imagen que no solo cause una buena primera impresión, sino que también tenga la capacidad de contar una historia. Además Ale me confesó porque odia como lucen los packs del supermercado. Proyectó piezas para reconocidos músicos y artistas contemporáneos de la escena nacional, para canales como MTV, discotecas como la emblemática Morocco e instituciones como Goethe-Institut, Malba y Centro Cultural Kirchner (CCK). Con una comunicación visual contundente y al mismo tiempo poética, sus piezas son reconocidas por su creatividad y conceptualización que logra a través de pocos recursos: imágenes fotográficas pregnantes, mensajes sintéticos y escasos colores que consigue “entrando en el universo del otro”. En el campo editorial, a partir de 1996 desarrolló miles de portadas para los suplementos Radar, Soy y Las/12 (del diario Página/12) destacadas por el uso de potentes metáforas visuales resueltas en poco tiempo de ejecución. Links Relevantes: Ale Ros Ale Ros Instagram Ale Ros Wikipedia Ale Ros Curso Domestika Seguinos: BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn Mi agencia de diseño de packaging TRIDIMAGE PACKNEWS Blog Suscribite: Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Apple Podcasts Spotify Google Podcasts Overcast Ivoox…

1
Ximena O’Reilly | The Design Translator | E51 49:28

hace 2 years49:28

49:28

Ximena O’Reilly is Global head of design at Nestlé. Since her arrival at Nestlé in 2013, Ximena has spearheaded a design revolution, introducing innovative work methodologies, digital tools, and dynamic resource models. Together with her team, she ensures every department, regardless of its function, is equipped to drive brand-building activities, emphasizing the critical role of brand identity and design. In this episode, Ximena shares her remarkable journey, transitioning from the agency side to the client side of the industry. We explore the fascinating world of crafting a brand communication standard that engages all five senses, and how 'backstories' are intricately woven into product packaging, creating powerful brand narratives. Additionally, we reflect on the unique challenges and experiences Ximena has encountered as a woman in both the corporate and design realms. Prior to Nestlé, Ximena was Director of brand Design at Mondelez where she guided design strategy for brands including Milka, Cadbury, Tassimo, and Toblerone. Earlier, Ximena worked mostly agency-side focusing on brand strategy and identity. She started her career in San Francisco working on technology and service branding. Born in Chile, Ximena grew up in Europe and California, and spent time in Japan, France and Chile during her studies. Resources: Ximena O’Reilly LinkedIn Nestlé Follow us: BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEW Blog Subscribe: Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox…

1
Adriana Cortese, Virginia Gines & Hernán Braberman | Los tres Tridimage | E50 35:02

hace 2 years35:02

35:02

Llegamos al episodio cincuenta del podcast BRANDERMAN, y para celebrarlo les traigo algo especial. Hoy los invitados son Adriana Cortese, Virginia Gines y Hernán Braberman, los tres socios fundadores de tridimage, y los anfitriones son Marco Sanguinetti y Pablo Bianchi. Marco Sanguinetti es Diseñador Industrial, Docente Especializado y Doctor en Diseño de la Universidad de Buenos Aires. Es Profesor Titular de los talleres "Diseño Industrial 1-2-3-4" y "Proyecto Final" en la FADU - UBA, y en las asignaturas "Metodología Proyectual" y "Escenarios Disciplinares del Diseño" en la Universidad de Rafaela. Marco es también un destacado músico en el circuito de jazz contemporáneo con ocho discos editados. Pablo Bianchi es diseñador industrial, Profesor Titular en la Facultad de Arquitectura, Diseño y Urbanismo de la Universidad de Buenos Aires. Además es director de la Licenciatura en Diseño Industrial de la Universidad Nacional de Rafaela, carrera para la cual desarrolló el plan de estudios. También ha sido Profesor Titular Regular en la Facultad de Artes y Diseño, de la Universidad Nacional de Misiones. Pablo dirige proyectos de investigación y ha sido jurado de múltiples concursos académicos y profesionales. Ha dictado conferencias, workshops y publicado textos para diversas instituciones. Ha sido curador de, entre otras, la muestra del concurso Innovar, organizado por el Ministerio de Ciencia, Tecnología e Innovación Productiva, del cual fue evaluador. Productos suyos han sido publicados y expuestos en el país y en el exterior, forman parte de la colección permanente del MAMBA y han obtenido el Sello de Buen Diseño. Cómo emprendedor, fue socio fundador de Tónico Objetos y, en la actualidad, de Compas, composteras urbanas. En todos estos ámbitos y actividades intenta descifrar cómo pueden relacionarse positivamente diseño, cultura y sustentabilidad, en un enfoque que ha denominado Postdiseño. En este episodio conversamos acerca de algunas de las lecciones que los tres tridis aprendimos durante los más de 28 años de trayectoria en el mundo de las marcas y el diseño de packaging. Links Relevantes: Tridimage Tridimage Instagram Adriana Cortese LinkedIn Virginia Gines LinkedIn Hernán Braberman LinkedIn Marco Sanguinetti Marco Sanguinetti LinkedIn Pablo Bianchi Pablo Bianchi LinkedIn Seguinos: Website de BRANDERMAN Instagram de BRANDERMAN LinkedIn de Hernán Braberman Mi agencia de diseño de packaging TRIDIMAGE Blog PACKNEW Suscribite: Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Apple Podcasts Spotify Google Podcasts Overcast Ivoox…

1
Emmanuel Probst | The Brand Assemblers | E49 38:41

hace 2 years38:41

38:41

Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos and adjunct professor at the University of California at Los Angeles. Emmanuel's background comprises over 17 years of market research and marketing experience with strong academic achievements. He is a Wall Street Journal and USA Today best-selling author of "Brand Hacks" and "Assemblage – The Art and Science of Brand Transformation.” In this episode, we talk about the art and science of brand building. Emmanuel explains the power of anti-heroes, villains, and saviors, and how they can be used to create a unique, memorable, and meaningful story for brands. He also shares his thoughts on the importance of understanding a brand, the industry, the audience, and the world before jumping into the creative execution. At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets. Resources: Emmanuel Probst Emmanuel Probst LinkedIn Emmanuel Probst X Ipsos Assemblage: The Art and Science of Brand Transformation Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning Follow us: BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEW Blog Subscribe: Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox…

1
Sylvia Vitale Rotta | The Universal Language of Design | E48 37:11

hace 2 years37:11

37:11

Sylvia Vitale Rotta is the Founder & CEO of Team Creatif Group, an international brand design agency, with branches in the four corners of the globe. Sylvia's journey is nothing short of extraordinary. Born in Tanzania to Italian parents and educated at the prestigious Royal Art School in London, she embarked on a path that would eventually lead her to co-found Team Creatif in the vibrant city of Paris in 1986, alongside her partner, Nick Craig. In this episode, we explore Sylvia's remarkable journey, tracing her steps from the foothills of Mount Kilimanjaro to the heart of the design world in Paris. We also uncover the challenges she faced along the way and discover how she successfully built and steered her agency for over 37 years, adapting to the ever-evolving design landscape. Join us as we unravel the evolution of packaging design, explore its latest trends, and delve into the delicate art of striking the perfect balance between a brand's identity and modern sensibilities. Sylvia is a permanent Red Dot Awards jury member and president of the European Packaging Design Association. Resources: Sylvia Vitale Rotta LinkedIn Team Creatif Team Creatif Instagram Team Creatif YouTube Team Creatif LinkedIn Team Creatif Facebook EPDA Follow us: BRANDERMAN website BRANDERMAN Instagram Hernán Braberman LinkedIn My packaging design agency TRIDIMAGE PACKNEW Blog Subscribe: Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes. Apple Podcasts Spotify Google Podcasts Overcast Ivoox…

1
Marcos Iorio | Combatiendo el folclore ambiental | E47 44:28

hace 2 years44:28

44:28

Marcos Iorio es un mentor y curador brasileño de innovación, ESG y economía circular, director de Circoolar proyectos regenerativos. Marcos es especialista en conectar la alta tecnología, la responsabilidad socioambiental y el modelado de negocios. Es Vicerrector del Centro de Ciencia y Desarrollo – Circula – de la Fundación de Apoyo a la Investigación Científica del Estado de San Pablo (FAPESP). También co-fundador de la comunidad Donut Economy Brasil y coordinador del colectivo de plantación ReflorestaVinhedo.org. En este episodio, Marcos comparte valiosas ideas sobre el eco diseño y la importancia de integrar el impacto ambiental en el proceso de diseño de packaging. También hablamos de los retos de mantenerse al día acerca de las tendencias medioambientales enfrentando al folclore ambiental. Links Relevantes: Marcos Iorio LinkedIn Marcos Iorio Instagram Refloresta Vinhedo CCD Circula Seguinos: Website de BRANDERMAN Instagram de BRANDERMAN LinkedIn de Hernán Braberman Mi agencia de diseño de packaging TRIDIMAGE Blog PACKNEW Suscribite: Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Apple Podcasts Spotify Google Podcasts Overcast Ivoox…

1
John Glasgow & Jonathan Kenyon | Braver Brands | E46 47:09

hace 2 years47:09