Inspiring Customer & Employee Joy with April Obersteller (MD of woom, North America)

Trust Builders Podcast: for CX, EX and Marketing Professionals ♥ Adoreboard

In this latest episode of the Trust Builders podcast, we bring you the insightful conversation we’ve had with April Obersteller, managing director for woom, North America.

This episode is packed with insights that can help your organization create memorable customer experiences that will eventually lead to generational trust and loyalty.

Here’s a snapshot of what we’ve covered:

1. Employee Experience – People who join your organization usually have great faith in your vision. Making a difference in the world by providing the best products and services. Make sure your employees get a frictionless experience in the workplace.
2. North Star – When you’re creating a great customer experience, you have to consider the friction that will set the process off course. Identify those barriers to a memorable customer experience.
3. Partnerships - Organic growth and return customer rates will allow you to build long-term customer partnerships. As the business grows, it’s crucial to balance organic growth with data-driven strategies and track metrics like return customer rates to ensure long-term success and adjust approaches as needed.
4. Joy Killers – Every business has joy killers. The little bumps on the road. Build a trusted data source to identify the friction points that cause those joy killers.
5. Hiring – It’s crucial you hire the people who believe in your vision as an organization. The right person at the right job will make a real difference. Hire people who are responsible, kind, and good.

* Tuesday, April 9th 2024
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Trust Builders Podcast 🚀
For CX, EX and Marketing Professionals
With your hosts, Chris Johnston (Founder and CEO of Emotion-AI and predictive insights plaftorm, Adoreboard) and Alex Genov (former Zappos, Customer Research Leader, Author & Keynote Speaker)