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How to Build a D2C Brand? Brands with Purpose, Power, and Global Potential
Manage episode 447810018 series 3361465
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In this insightful episode, we sit down with Manya Nayar, founder of IBeauty, to discuss the art and strategy of building a beauty brand anchored in a unique selling point (USP) and 'Performance with Purpose' (PWP). We explore the reasons why Indian brands are ready to go global and how supporting homegrown businesses can drive the country's economic and cultural footprint. Tune in to learn about the nuances of brand building in the beauty industry, the role of purpose in achieving long-lasting success, and why India is set to make a global impact in the beauty market.
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