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TP388: Personalization and Provider Data Management
Manage episode 424393231 series 2364130
Contenido proporcionado por Touch point media. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Touch point media o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
The modern healthcare consumer expects a personalized experience, but many health systems struggle to meet these expectations. In this week's episode, Chris Boyer and Reed Smith discuss the current state of personalization in healthcare and explore why these strategies often fall short. They are joined by Keir Bradshaw of Merge, who shares his insights on how health systems can enhance personalization through a Provider Data Management solution
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- What is personalization? - Sitecore
- Guide to marketing personalization — benefits, examples, and more - Adobe Experience Cloud
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- Personalization in healthcare is broken: Introducing the ‘user-forward’ paradigm
- Keir Bradshaw on LinkedIn
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Learn more about your ad choices. Visit megaphone.fm/adchoices
461 episodios
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Manage episode 424393231 series 2364130
Contenido proporcionado por Touch point media. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Touch point media o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
The modern healthcare consumer expects a personalized experience, but many health systems struggle to meet these expectations. In this week's episode, Chris Boyer and Reed Smith discuss the current state of personalization in healthcare and explore why these strategies often fall short. They are joined by Keir Bradshaw of Merge, who shares his insights on how health systems can enhance personalization through a Provider Data Management solution
Mentions from the show:
- What is personalization? - Sitecore
- Guide to marketing personalization — benefits, examples, and more - Adobe Experience Cloud
- Personalizing Healthcare Marketing
- Personalization in healthcare is broken: Introducing the ‘user-forward’ paradigm
- Keir Bradshaw on LinkedIn
- Merge Marketing Agency
Learn more about your ad choices. Visit megaphone.fm/adchoices
461 episodios
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