Why You Need a Lawyer on Speed Dial Featuring Michelle Bomberger, EP 145

Thriving Practice with Tracy Cherpeski

In this episode of Thriving Practice, host Tracy sits down with Michelle Bomberger, an innovative attorney and entrepreneur who's revolutionizing how small businesses, particularly healthcare practices, approach legal counsel. Michelle, founder of Equinox Business Law Group, shares her unique perspective on why having a strategic legal partner is not just about avoiding trouble, but about empowering practice owners to make confident decisions and seize growth opportunities. This conversation challenges the traditional view of legal services and offers a fresh, proactive approach that could transform how you manage risk and strategy in your healthcare practice.

Episode Highlights:

• The concept of a "risk profile" for healthcare practices and how understanding it can lead to better decision-making
• Why having a generalist legal approach, similar to a primary care physician, can benefit your practice
• The importance of regular legal "check-ups" and how they can prevent major issues down the line
• Michelle's innovative fixed-price model that removes barriers to seeking legal advice
• The three-pronged framework for evaluating and managing risk: contracts, insurance, and entity structure
• How a proactive legal strategy can actually drive growth and opportunity in your practice
• The value of having a legal partner who understands both the healthcare industry and the entrepreneurial mindset
• Practical tips for finding and building a relationship with the right legal counsel for your practice
• Why it's okay (and important) for practice owners to admit when they don't know something about the business side of healthcare
• How the right legal support can empower not just owners but also practice managers to make better decisions

Bio:

Michelle Bomberger is the Founder and CEO of Equinox Business Law Group, bringing a unique blend of legal expertise and entrepreneurial insight to her role. With dual graduate degrees in law (J.D.) and business (M.B.A.) from Northwestern University, Michelle has a background that spans business consulting, corporate management, and law firm experience. Her approach combines pragmatic legal counsel with a deep understanding of the emotional and practical aspects of business ownership.

Michelle's innovative legal service model focuses on providing strategic, proactive guidance to small businesses and entrepreneurs. Her work encompasses a wide range of business law areas, including strategic planning, ownership and governance, transactions, and employment matters. Recognized as one of Puget Sound Business Journal's "40 Under 40" and a King County Executive's Woman Small Business of the Year, Michelle is also actively involved in community service, serving on boards of local non-profits and business organizations.

Born in Panama and now based in Seattle, Michelle balances her professional life with family time, cooking, traveling, and reading.

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