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The Fur Baby Market
Manage episode 347144240 series 3330684
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Calling all pet owners, pet parents and marketers of 'fur baby' brands, this one's for you!
Join Lindsay, Sean and special guest Nero, Sean's precious pup, as The Two Marketeers share all they've learned over the last few years about the exploding and lucrative Fur Baby market.
In this episode, Sean and Lindsay not only bring the fascinating, and polarizing, research they've done on the future of 'pet wellness' and the pet industry, but also discuss their real-world experiences and perspectives as a pet owner and a pet shoppers respectively.
Never before has the human experience been so critical in understanding how to position and build a pet brand.
Snuggle up with your furry friend and enjoy, Marketeers!
For reference:
Common Thread, "Pet Industry Trends, Growth & Statistics in 2022 and Beyond: Unleashing Your Ecommerce Pet Marketing Strategies"
Euromonitor International, "Top Five Trends in Pet Care"
UCF Today, "Opinions: Pets Are Not People"
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