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Loyalty: What’s the Point?
Manage episode 348477187 series 3330684
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When it comes to the brands we love and trust, loyalty is what we’re giving. Question is, what does it take to not only win us, but keep us? The Two Marketeers take the perspective of both consumer and marketer to understand what it takes for today’s loyalty programs to meet the diverse needs and growing expectations of the ever-evolving consumer.
Rewards programs are nothing new. We have grown to love our points, perks, and even promotions. In a world where brands can and often do understand us better than ever, the competition is fierce, with the consumer now in power.
Join Sean and Lindsay, as they share recent human experiences that both question and celebrate the new role and power of brand loyalty in 2022.
For reference:
Forbes, "Building Your Loyalty Program For The Future"
The Wise Marketer, "Forrester Study Shows Customer Loyalty Is Entering a New Season of Growth"
Nova Scotia Buzz, "Sobeys Answers Your Top 10 Questions About Switching To The Scene+ Program From Air Miles"
Qualifio, "What is brand loyalty and why is it important in a cookieless world?"
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