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E27: CDP Beyond Buzzwords With David Raab
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Many believe they grasp the concept of a CDP, yet few truly understand its complexities. Explore the distinctions between a CDP and a traditional customer database. Delve into the ethical considerations shaping the global discourse around CDPs and uncover the strategic potential they offer businesses for profit. Join us for an enlightening conversation with the founder of the CDP Institute, David Raab.
- (00:44) - Why Your Customer Database Might Not Be a CDP: A Deep Dive
- (03:48) - Beyond Profiles: Exploring the Growing Role of CDPs in Different Industries
- (06:29) - CDP vs. CRM vs. DMP: Clearing the Confusion in Customer Data
- (09:01) - Understanding Buyer Confusion in CDPs
- (13:37) - The Growing Role of CDPs Across Enterprise Functions
- (18:02) - Data Lakes vs. Data Warehouses: Understanding the Nuances
- (18:52) - Balancing Vendor Claims with Real-World Needs in CDP Selection
- (22:37) - Navigating the Ethical Boundaries of Customer Data
- (24:07) - Ethical Decision-Making in CDP Implementations
- (26:06) - CDPs and Ethical Data Practices in India's Consumer-Centric Era
- (33:57) - Beyond Cookies: Understanding User Privacy in CDP Implementations
- (34:59) - Connecting the Dots: Data Architecture and User Engagement in CDP Deployments
- (39:46) - Strategic Frameworks for CDP Success: A Guide to Effective Vendor Selection
- (42:54) - Strategic CDP Selection: Reducing 150+ Choices to the Perfect Fit
- (48:19) - AI and CDPs Unveiling a New Era in Marketing
- (52:28) - An Old CDP Success Story in the World of Games
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