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Contenido proporcionado por Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall

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Contenido proporcionado por Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Today’s Guest

In this episode you will learn about course marketing.

Perry Marshall is an expert in marketing.

This is the 134th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The number of unsolved problems never goes down… it only goes up.

An oz of prevention is worth a lb of cure

but

People will pay 16x more for an oz of cure than a lb of prevention

TOPICS DISCUSSED

  • The foundation of marketing online courses
  • Market research
  • Problems
  • What to do when things are not working
  • Pricing
  • The five power disqualifiers
  • Preventing vs curing
  • Personality
  • Creation of a fan base
  • Influence on social media
  • Bootlegs
  • Auto-Responders

PERRY IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

  continue reading

50 episodios

Artwork
iconCompartir
 
Manage episode 232139867 series 1462156
Contenido proporcionado por Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Today’s Guest

In this episode you will learn about course marketing.

Perry Marshall is an expert in marketing.

This is the 134th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The number of unsolved problems never goes down… it only goes up.

An oz of prevention is worth a lb of cure

but

People will pay 16x more for an oz of cure than a lb of prevention

TOPICS DISCUSSED

  • The foundation of marketing online courses
  • Market research
  • Problems
  • What to do when things are not working
  • Pricing
  • The five power disqualifiers
  • Preventing vs curing
  • Personality
  • Creation of a fan base
  • Influence on social media
  • Bootlegs
  • Auto-Responders

PERRY IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

  continue reading

50 episodios

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