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The Robyn Graham Show - Success without Social - Life and Business Growth Strategies for Christian Women, Coaches, and Service Providers
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365. Do competitor and customer analysis to create a solid marketing strategy with Rita Barry
Manage episode 462286242 series 3558565
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Unlocking Marketing Success through Customer Analysis: A Roadmap to Standing Out in Your Industry
As you strive to capture attention and convert audiences into loyal clients within your business, you must understand competitor and customer analysis.
Embrace the Foundation: Customer Analysis
A successful marketing strategy begins with a deep knowledge of your target audience. Customer analysis is not just a buzzword; it's about gaining clarity around the needs, wants, and pain points of the people you aim to serve. When you understand your customers, you are able to communicate more clearly and effectively, ensuring that your marketing strategy connects you with your soulmate clients.
The Voice of the Customer
Start with surveys and interviews to gather qualitative data directly from your customers. Ask specific questions to uncover their motivations and challenges. This approach lets you know what your customers value and gives you the words and phrases that they are using to describe their struggles and successes. Customer analysis lets you use your clients' exact words and phrasing in your messaging. As a result, you are now able to connect on a more personal level with future clients who are looking for the solutions that you offer.
Customer Analysis Questions to Include
Before working with you, what was the client doing to improve their business? Any specific courses, training, coaching, etc.
When did you realize that you needed something like [the product or service you offer]?
How did you find out about this business?
Why did you choose this particular business over other options?
What happened to make you feel confident that this was the right choice for you?
Now that you've completed working with me, what is the number one thing you are able to do now that you couldn't do before?
Is there anything that you wish this particular product or service had that it doesn't today?
Know Your Playing Field: Competitor Analysis
In evaluating your competition, the goal isn't to dwell in comparison but to carve out your unique space in the market. You gain insights into positioning, differentiators, and market gaps through competitor analysis.
About Rita Barry
Rita Barry is the owner of a digital marketing agency with a specialty of marketing strategy. She offers fractional chief marketing officer services and Facebook and Instagram ads services.
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