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The Revenue Room™ with Jane Qin Medeiros, EVP, Industry Dive
Manage episode 436771650 series 3480881
Contenido proporcionado por Heather Holst-Knudsen, CEO, H2K Labs, Heather Holst-Knudsen, CEO, and H2K Labs. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Heather Holst-Knudsen, CEO, H2K Labs, Heather Holst-Knudsen, CEO, and H2K Labs o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Heather talks with Jane Qin Medeiros, General Manager/EVP at Industry Dive and studioID. In this episode, Jane shares how these companies are combining niche audience data with cutting-edge content marketing to drive significant revenue growth.
Jane is an executive advisory board member of H2K Labs' new C-suite network, Revenue Room™ Connect. Revenue Room™ Connect helps leaders in media, events, data/information and marketplace businesses fuel enterprise value by leveraging data, digital and AI.
Here are some key takeaways:
- Understanding Your Audience: "The ability to understand not just who the audience is but also what they care about—and, just as importantly, what they don’t care about—allows us to deliver content that is both timely and impactful."
- Leveraging AI Wisely: "We don’t have to be first to market with every new technology, but we do want to ensure that any technology we adopt supports our core values of quality, credibility, and audience engagement."
- Proving ROI in Content Marketing: "By taking a holistic approach to ROI, we ensure that our content marketing efforts are not only effective but also clearly linked to the client’s broader business objectives."
ATTEND REVVEDUP 2025
RevvedUP is an event designed specifically for CEOs and their C-Suite teams leading B2B/B2C media, event, information, data and marketplace businesses. Join the industry leaders and visionaries leveraging digital, data assets and AI to drive exceptional growth and superior enterprise value. To register and learn more, please visit https://www.accelevents.com/e/revvedup-2025.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
To join Revenue Room™ Connect, please visit https://info.h2klabs.com/revenue-room-connect-information-request
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