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How to Speak ABM: Episode 6 – The Digital Handshake
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Contenido proporcionado por Salesforce. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Salesforce o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake.
Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce
Resources:
- Data Sheet: State of Marketing Report for Manufacturing https://sfdc.co/BHy2j
- Blog Post: How AI Is Keeping Supply Chains Running Throughout the Pandemic. https://sfdc.co/b26XOP
123 episodios
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Contenido proporcionado por Salesforce. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Salesforce o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake.
Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce
Resources:
- Data Sheet: State of Marketing Report for Manufacturing https://sfdc.co/BHy2j
- Blog Post: How AI Is Keeping Supply Chains Running Throughout the Pandemic. https://sfdc.co/b26XOP
123 episodios
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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