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How To Speak ABM: Episode 1 – Getting Started with Account-Based Marketing
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Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business.
Guests:
- Mike Kostow, GM Pardot at Salesforce
- Emma Chalwin, SVP Global Field Marketing at Salesforce
Resources:
- The B2B Marketer's Guide to ABM: https://sfdc.co/crK9NC
- 6th State of Marketing Report: https://sfdc.co/p5LXG
123 episodios
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Contenido proporcionado por Salesforce. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Salesforce o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business.
Guests:
- Mike Kostow, GM Pardot at Salesforce
- Emma Chalwin, SVP Global Field Marketing at Salesforce
Resources:
- The B2B Marketer's Guide to ABM: https://sfdc.co/crK9NC
- 6th State of Marketing Report: https://sfdc.co/p5LXG
123 episodios
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Similar a The Marketing Cloudcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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