It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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Ep138- Inside the Buyer's Brain - Alli Ball
Manage episode 176494517 series 74243
Contenido proporcionado por Hema Reddy. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Hema Reddy o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
I thought I knew a decent amount about how to connect with buyers. I was wrong.
Alli Ball has all the secrets I wanted to know. She has successfully opened several retail locations, including the Bi-Rite Divisadero location as store manager. She is a rockstar.
Listen to this episode and you'll agree:
- Opening Bi-Rite in Divisadero
- Why they rejected Runa, who is doing great today and was recently on the podcast.
- The right way to cold call on new stores
- How to send information to buyers
- Understanding category performance
- Do buyers like being acknowledged as "busy"?
- Can you send a text message to a buyer?
- Constant, gentle pressure
- Demystifying the business plan
- The future of online vs in-person retail
98 episodios
Compartir
Manage episode 176494517 series 74243
Contenido proporcionado por Hema Reddy. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Hema Reddy o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
I thought I knew a decent amount about how to connect with buyers. I was wrong.
Alli Ball has all the secrets I wanted to know. She has successfully opened several retail locations, including the Bi-Rite Divisadero location as store manager. She is a rockstar.
Listen to this episode and you'll agree:
- Opening Bi-Rite in Divisadero
- Why they rejected Runa, who is doing great today and was recently on the podcast.
- The right way to cold call on new stores
- How to send information to buyers
- Understanding category performance
- Do buyers like being acknowledged as "busy"?
- Can you send a text message to a buyer?
- Constant, gentle pressure
- Demystifying the business plan
- The future of online vs in-person retail
98 episodios
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Similar a The Food Startups Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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¡Desconecta con la aplicación Player FM !
