The Untold Truth Of A ‘Successful’ Gym Owner: Part 2

The Fitness Marketing Agency Podcast

Welcome back to part two of our inspiring journey with Maxine, where we delve even deeper into her remarkable transformation from personal struggles to becoming a successful fitness business owner. In this episode, Maxine takes us on a tour of her two gym locations, revealing how she treats them as one unified business entity, strategically increasing capacity for members. Maxine shares her experiences, strategies, and hard-earned wisdom in building a thriving fitness business that transforms lives. Whether you're a fitness entrepreneur or simply seeking inspiration for personal and professional growth, this episode is packed with valuable insights and practical guidance.

Key Highlights:

• Financial Transformation: After getting herself in a good mental space, Maxine shifted her focus to the business side, partnering with FBDA to lay out her finances comprehensively. She meticulously assessed her business expenses and calculated the true costs of running her gyms, recognising the need to adjust pricing to maintain sustainability.

• Profitability and Client Payments: Maxine shares a crucial insight: "You can't help people if you don't make money." She delves into the discussion around pay-in-full clients versus monthly recurring payments and how she shifted from accepting pay-in-full at a discount, which only solved immediate bills, to implementing a more sustainable model.

• Staff Compensation: Maxine's desire to pay her staff better wages led to strategic planning with FBDA. She learned how to generate the necessary extra revenue and set targets to achieve her vision of fair compensation for her team.

• Business Profitability: PPT went from 0% profit and financial struggles to consistently achieving 20%-35% profit, depending on the month. Maxine also emphasises the importance of building savings as a safety net for the business.

• Implementing a CEO: Maxine and Charlie introduce Connor Chatfield, who started as a coach at PPT and is now the CEO. They highlight the importance of having someone deeply invested in the business's success and the benefits of profit-sharing arrangements that have propelled PPT's growth.

• Advice For Aspiring Business Owners: Maxine shares her wisdom for those starting their own fitness businesses, emphasising the value of seeking business coaching and advice early on to navigate the journey more smoothly and avoid costly mistakes.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

Connect with Maxine at Potential Personal Training: https://www.instagram.com/potentialpt/

Connect with Nicky at FBDA: https://www.thefbda.com/