Inside Dramamine's Grand Prix winning documentary The Last Barf Bag

The Current Report

At this year's Cannes Lions Festival of Creativity, Dramamine took home a Grand Prix award for its "The Last Barf Bag" documentary. This week on The Current Report, we're going behind the scenes on the campaign with Prestige Consumer Healthcare's VP of marketing Randi Jachino.
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To read the full stories included in this episode:

• The Current's Cannes section: https://www.thecurrent.com/sections/the-current-cannes
• Dramamine's mini-doc about airplane barf bags wins health and wellness grand prix: https://bit.ly/3L0oupX
• Netflix's Greg Peters on a new culture memo and where ads, AI, and games fit in: https://bit.ly/4cJIKYJ
• 5 Minutes with PMG's George Popstefanov: https://bit.ly/3VI9tOk
• The Current's Cannes Lions section: https://bit.ly/3L5QW9Y

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR