Episode 024: Why CPA Firms Struggle with Attracting High Value Clients

The CPA Marketing Genius Podcast

[00:01 - 02:20] Opening Segment

• Salim Omar, CPA, discusses how CPA firms struggle with attracting high-value clients
• How your firm’s marketing message is confusing and does not address the needs and desires of high-value clients
• Your marketing message lacks believability

[02:21 - 05:22] How To Attract And Convert High-Value Clients

• Salim Omar, CPA, discusses how to attract high-value clients
  • The need to differentiate yourself from other accounting firms
  • Your marketing lacks authority
  • Your fee structure is too low
• Low-quality leads from high-value prospects are due to poor online marketing
• Raising your fee structure will help you attract more high-value clients
• Nine elements of high-value client marketing system
• The importance of converting potential clients into paying customers

[05:23 - 08:25] Closing Segment

• Salim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!
• Final Words

Connect with Salim Omar, CPA on his:

Website: Salim Omar, CPA

Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or on your favorite podcast directory.

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If you want to learn more about Salim and CPA Marketing Genius, please visit https://www.cpamarketinggenius.com/

If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com

Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.

Tweetable Quotes

“We got to know who our ideal client is, what are their needs and what are their desires so that we can create marketing messages that differentiate you and that speak to them.” - Salim Omar, CPA

"You've got to differentiate your firm from everyone else." - Salim Omar, CPA

“Your level of success as a CPA firm in attracting high-value clients is going to depend on how well you implement these nine elements in your practice.” – Salim Omar, CPA