How To Use AI In Storytelling With Mike Allton The Content 10x podcast

21:59

Original research is one of the most powerful tools in B2B marketing. It’s a direct path to unique insights, fresh content, and a strong and differentiated industry presence. Host Amy Woods breaks down why original research is worth the effort, how it positions your brand as a trusted authority, and the many ways it can fuel your entire marketing funnel with high-value, repurposable content that AI simply can’t replicate. Find out: The value of original research in B2B marketing and how to choose the right topics How research-backed content boosts credibility and sets you apart from generic AI-generated noise Content creation and repurposing opportunities across multiple channels The role of proprietary research in demand generation, pipeline growth, and industry positioning Key insights from B2B industry experts and their approach to original research and reports Important links & mentions: The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy: https://www.content10x.com/expert-interviews-ultimate-guide/ The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/ How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/ How to Create Content that AI Can’t Create https://www.content10x.com/323/ The 4 Rs of Repurposing Research with Michele Linn https://www.content10x.com/237/ 7 Steps to Transform your B2B Report with Daniel Plume https://www.content10x.com/297/ B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter…

The Content 10x Podcast

1
How to Improve Your Interview Skills with Sarah Goff-Dupont 38:49

hace 14 días38:49

38:49

How do you find and book fantastic experts to interview? And how can you use expert interviews to create content that stands out? To add value to our recent five-part miniseries on expert interviews, we’re bringing back a fantastic conversation from 2023 with Sarah Goff-Dupont, prev. Principal Writer for Work Life by Atlassian, executive ghostwriter, and public speaker. Sarah delivered an insightful talk at Content Marketing World in 2022, Your Words, Not Mine: How (And Why) To Spice Up Your Content With Expert Interviews, which caught host Amy Wood’s attention – so much so that she invited her onto the podcast to dig deeper into the topic. In this episode, originally recorded in early 2023 but still just as useful today, Amy explores the art of expert interviews with Sarah, covering everything from preparation to execution and repurposing. If you’ve been following our recent series, you’ll know we’re passionate about expert interviews and how they help create unique, high-value content. This episode ties in perfectly, providing a real-world perspective on how expert interviews are conducted in-house, why they’re so powerful, and how they open up a world of content opportunities. Find out: Why expert interviews are a great way to create standout content How to find the right experts and get them to agree to an interview The best way to prepare and conduct interviews How to repurpose an interview into multiple pieces of valuable content Important links & mentions: Sarah Goff-Dupont on LinkedIn: https://www.linkedin.com/in/sarahgoffdupont/ Sarah on X: https://x.com/sarahgoffdupont/ Atlassian: https://www.atlassian.com/ The Ultimate Guide to Impactful Video Interviews: https://www.content10x.com/video10x-exec/ Watch our Expert Interviews Miniseries on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d5RjYsCkPsQb2CrmIRTauIL&feature=shared Listen to our Expert Interviews Miniseries: https://player.captivate.fm/collection/e9615e3d-b2fe-4895-9329-11b8cdd449fd The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy: https://www.content10x.com/expert-interviews-ultimate-guide/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter…

The Content 10x Podcast

1
Expert Interview Series Part 5: Answers to the Most-Asked Questions About Content-Generating Expert Interviews 39:35

hace 21 días39:35

39:35

In the final episode of our five-part series, host Amy Woods is joined once again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to answer the most frequently asked questions about expert interviews. From how long they should be to how to keep conversations on track, Amy and Hayley share practical advice to help you get the most from your expert interviews – so you can turn in-house expertise into high-value, impactful content. Find out: The ideal interview length (and why anything over an hour is a risk) How often to run expert interviews and how to fit them into your content workflow The biggest mistakes marketing teams make when interviewing experts – and how to avoid them Why a relaxed, conversational approach leads to better expert interviews than a rigid Q&A How expert interviews fit into your wider content strategy Important links & mentions: The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/ The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/ How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/ How to Create Content that AI Can’t Create https://www.content10x.com/323/ Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter…

The Content 10x Podcast

1
Expert Interview Series Part 4: How to Repurpose, Distribute & Maximize your Expert Interviews 28:49

hace 28 días28:49

28:49

In the fourth episode of our five-part miniseries, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, discuss ways you can repurpose expert interviews effectively. They discuss how to reuse and reshape interviews for podcasts, blog posts, social media, and more, covering how to pick out key moments and keep things engaging across different formats. Whether it’s short clips, written content, or a whole series, they talk through how to plan ahead and make repurposing simple, so you’re always getting the best return from your expert conversations that fuels your strategy for months. Find out: How to turn expert interviews into multiple content formats Why they recommend short-form video How to make the most of platforms like LinkedIn and YouTube Shorts How distribution plays a role in maximizing reach and engagement The importance of engagement – and why posting isn’t enough Important links & mentions: The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/ The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/ How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/ How to Create Content that AI Can’t Create https://www.content10x.com/323/ Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter…

The Content 10x Podcast

1
Expert Interview Series Part 3: How to Run an Expert Interview for Maximum Content ROI 34:15

hace 5 weeks34:15

34:15

You’ve done the prep, set the strategy, and picked the experts. Now it’s time to hit record! But a great interview isn’t just about asking the right questions – it’s about creating the right environment for insightful conversations to happen. In part three of this five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, walk through what it takes to run a smooth, engaging expert interview. They cover the key steps to help everyone involved feel at ease, manage the technical side of recording, and ensure you walk away with content you can actually use. Find out: Why pre-interview warm-ups make a big difference The best way to handle tech checks (and why you shouldn’t skip them) How to keep the conversation flowing while making sure you capture the right content The key to getting content that doesn’t feel scripted The role of a facilitator – and when to consider having one How to wrap up effectively and get feedback that makes future interviews even better Important links & mentions: The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/ The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/ How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/ How to Create Content that AI Can’t Create https://www.content10x.com/323/ Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter…

The Content 10x Podcast

1
Expert Interview Series Part 2: How to Prepare for a Content Generating Expert Interview 25:32

hace 6 weeks25:32

25:32

The key to great expert interviews? It all starts with the right preparation. In part two of our five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, break down how to plan, structure, and set-up expert interviews. From selecting the right experts (and interviewers) to asking open-ended questions that lead to real insights, they share what it takes to set your interviews up for success – before you even hit record. Amy and Hayley also explore how expert interviews fit into your content strategy and how upfront planning makes the whole process run smoother. Find out: How to align expert interviews with your content pillars and business goals The two key ‘whos’ – who to interview and who should run the interview Why choosing the right questions is just as important as choosing the right expert How to help your interviewee feel prepared and confident with pre-interview prep The must-do technical checklist: lighting, audio, internet speed, and more Important links & mentions: The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/ The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/ How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/ How to Create Content that AI Can’t Create https://www.content10x.com/323/ Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter…

The Content 10x Podcast

1
Expert Interview Series Part 1: How Expert Interviews Can Fuel Your Marketing Strategy 14:05

hace 7 weeks14:05

14:05

What if your best content is already within your team, waiting to be uncovered? In this first episode of our five-part series, host Amy Woods is joined by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to discuss the power of expert interviews and how they unlock high-value content that AI can’t replicate. Amy and Hayley break down what expert interviews are, why they work, and how they help B2B companies create truly authentic, people-focused content straight from the voices of their in-house experts. Find out: What expert interviews are and how they add depth to your content Who is considered an ‘expert’ in an organization – and why it goes beyond the C-suite How they bring authentic, people-focused stories to life The many content opportunities expert interviews create (beyond just the interview itself) Important links & mentions: The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/ The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/ How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/ How to Create Content that AI Can’t Create https://www.content10x.com/323/ Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter…

The Content 10x Podcast

1
How to Create Content that AI Can't Create 12:08

hace 9 weeks12:08

12:08

The question on every B2B marketer’s mind: how do you compete with AI-generated content? And should you even try? We say no – rise above it. Social feeds and Google search results are filling up with AI-generated content that is repetitive, uninspired, and simply low-quality. With the rise of commoditized content, it’s our job to create differentiated content and stand-out. In this episode of The Content 10x Podcast, Host Amy Woods explores the types of content that only humans can create – content that’s authentic, nuanced, and impossible for AI to replicate. Plus, she shares how to repurpose your content for maximum impact. Find out: Why it’s important to create content that AI can’t create The types of content B2B marketers should focus on How to repurpose content and make it go further Important links & mentions: How to Build a Winning Blog Content Strategy with Andy Crestodina www.content10x.com/322 B2B Content Marketing Trends & Predictions for 2025 www.content10x.com/321 7 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297 The 4 Rs of Repurposing Research with Michele Linn www.content10x.com/237 Livestream Repurposing: The Good, The Bad, The Ugly www.content10x.com/186 Why You Should Repurpose Your Livestream Videos with Matt Pierce www.content10x.com/176 How to Repurpose a Virtual Event with Mark Huber www.content10x.com/225 Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter…

The Content 10x Podcast

1
How to Build a Winning Blog Content Strategy with Andy Crestodina 35:08

hace 11 weeks35:08

35:08

What can 11 years of blogging data teach us about building a successful B2B blog content strategy? Amy Woods is joined by Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, and the mastermind behind a highly regarded annual blogging survey that’s been running for over a decade. Andy shares some fascinating insights from the latest survey, exploring how blogging has changed, what successful content looks like today, and the steps bloggers (with a focus on B2B marketers) can take to overcome common challenges. Find out: The surprising trends from 11 years of blogging data Why the most successful content mirrors the social media experience Some of the biggest challenges bloggers face (like driving traffic) How to adapt your content strategy for the rise of AI and generative search Tips on how to optimize blog posts to attract and retain readers Important links & mentions: 2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers https://www.orbitmedia.com/blog/blogging-statistics Andy on LinkedIn https://www.linkedin.com/in/andycrestodina Andy’s book: https://www.orbitmedia.com/about/content-chemistry (Content Chemistry: The Illustrated Handbook for Content Marketing) How to Win at Gen AI Search with Christopher Penn https://www.content10x.com/310 Optimizing Content for AI: Effective Repurposing Tactics https://www.content10x.com/311 Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter…

The Content 10x Podcast

1
B2B Content Marketing Trends & Predictions for 2025 17:07

hace 13 weeks17:07

17:07

Content marketing never stands still. New ideas, tools, and techniques appear weekly, which is why anticipating then taking advantage of developments is so important for marketers. As we head into 2025, several developments look set to define the year, the most notable of which is AI. More and more content we read online is generated with the click of a button on a free generative AI tool, which is why originality and thought leadership have never been more valuable. So what can we expect from the coming months, not just from AI but also in areas such as search, communities, platforms, and more? In this episode of The Content 10x Podcast, host Amy Woods looks into her crystal ball and shares her thoughts, ideas, and predictions for the year ahead. Find out: How marketers can benefit from the increased proliferation of AI-generated content Why webinars and events may make a comeback in 2025 What the likely developments in LinkedIn, Slack, Discord, and ABM mean for marketers Important links & mentions: B2B Marketing Insights: What 2024 Taught Us About Content Marketing www.content10x.com/320 When Should You Use AI in Content Marketing (And When Should You Avoid It)? www.content10x.com/when-to-use-ai-in-content-marketing 10 Ways to Use AI to Create Authentic Content www.content10x.com/315 Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter…

The Content 10x Podcast

1
B2B Marketing Insights: What 2024 Taught Us About Content Marketing 31:49

hace 15 weeks31:49

31:49

2024 has been an exciting year for The Content 10x Podcast. We’ve had the privilege of speaking with incredible guests who’ve shared their expertise and experiences across some of the most talked-about topics in B2B content marketing. From the role of AI to creative strategies for repurposing content, this episode brings together some of the standout moments and actionable B2B marketing insights from the past year. Join host Amy Woods as she revisits the themes that defined 2024, reflecting on the trends, tools, and strategies shaping the future of B2B marketing. This special end-of-year episode is packed with insights, ideas, and plenty of inspiration to carry into 2025. Settle in for a trip down memory lane with some of the best moments from the podcast this year! Find out: Key trends and developments that shaped B2B content marketing in 2024 How AI is transforming content creation and repurposing without losing the human touch Practical advice for repurposing written content to maximize its reach and impact Actionable B2B content repurposing strategies from leading industry experts Important links & mentions: The Changing Face of Marketing with Amanda Natividad www.content10x.com/308 Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou www.content10x.com/312 The Secrets of Digital First Marketing with Neal Schaffer www.content10x.com/316 How to Win at Gen AI Search with Christopher Penn www.content10x.com/310 How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314 How to Use AI in Storytelling with Mike Allton www.content10x.com/318 7 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297 How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman www.content10x.com/299 Repurposing from Long to Short with Erica Schneider www.content10x.com/303 Boosting Content Velocity through Repurposing with Ashley Faus www.content10x.com/301 How to Maximize Content with a Small Team with Jess Cook www.content10x.com/302 Beyond Remixing: Strategic Content Repurposing for B2B with Chris Hutchins www.content10x.com/305 Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter…

The Content 10x Podcast

1
Human vs. AI: The Best Way to Repurpose Long-Form Videos for Social Media 15:54

hace 17 weeks15:54

15:54

Generative AI tools can be used for lots of aspects of content creation, from writing to creating images, but what about using AI to repurpose your long videos into short-form social media videos? Short, vertical videos have become increasingly important these days, especially with LinkedIn’s new video-only feed putting them front and center. In this episode of The Content 10x Podcast, host Amy Woods dives into the pros and cons of using AI tools for repurposing long-form videos into short-form videos for social media. Find out: How AI tools can save time and be cost-effective for helping you to repurpose videos for social media The pitfalls of using generative AI tools for clip selection What human editors provide that AI tools can’t when it comes to repurposing long-form video content Important links & mentions: AI vs Human Writing: Who Writes the Most Effective Content? www.content10x.com/ai-vs-human-writing 10 Ways to Use AI to Create Authentic Content www.content10x.com/315 Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter…

The Content 10x Podcast

1
How to Use AI in Storytelling with Mike Allton 42:37

hace 19 weeks42:37

42:37

Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling. Discover: How storytelling can strengthen your brand and foster community engagement The ways Agorapulse integrates storytelling into customer communication How AI supports Mike in brainstorming, creating story frameworks, and managing six podcasts The importance of choosing the right storytelling framework beyond just the hero's journey The fine line between automation and creativity, and how to avoid the pitfalls of over-reliance on AI Ways AI can help analyze and improve your storytelling by identifying missing elements Mike's current preferences for AI tools in copywriting (Claude) vs. research/strategy (ChatGPT) The evolution of AI language models to incorporate more reasoning and evaluation The critical role of well-crafted prompts in getting quality AI output for business and marketing use cases Important links & mentions: The Social Media Hat thesocialmediahat.com/connect Mike on LinkedIn https://www.linkedin.com/in/mikeallton/ How to Win at Gen AI Search with Christopher Penn www.content10x.com/310 How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314 Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter…

The Content 10x Podcast

1
Effective Content Repurposing for Search, Email, and Social Media Success 12:37

hace 21 weeks12:37

12:37

Are you struggling to get found through your content? We dive into the art of effective content repurposing, exploring how it can transform your content strategy across search, email, and social media. In a world where people search for information everywhere—from Google and Instagram to TikTok and generative AI tools—having a robust content strategy is more crucial than ever. Join host Amy Woods to discuss the importance of search, email, and social media, and how they can help you effectively connect with your audience. Discover how you can turn your long-form content into valuable resources for your email subscribers and social media followers, ensuring you stay top-of-mind and drive meaningful engagement. Find out: The importance of having content on your website and relevant social platforms Why email is essential for nurturing leads How social should complement your search and email strategies How to create pillar content (blogs, webinars, podcasts) that serves as a base for your content strategy Ways to break down long-form content into engaging email segments and social media posts How effective content repurposing can streamline your content creation process, saving time while maximizing reach Important links & mentions: The Secrets of Digital First Marketing with Neal Schaffer www.content10x.com/316 How to Win at Gen AI Search with Christopher Penn www.content10x.com/310 Optimizing Content for AI: Effective Repurposing Tactics www.content10x.com/311 Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter…

The Content 10x Podcast

1
The Secrets of Digital First Marketing with Neal Schaffer 43:25

hace 23 weeks43:25