BACKGROUND The Believe in Better Project began in 2017 as a concept to curate a gathering of innovators focused on fixing what’s broken in healthcare. For the last five years, it has brought together some of North America’s leading visionaries, each of whom believes pioneering change in healthcare for the better is central to their purpose. THE PODCAST Today, the Project continues its mission by bringing together people who are making a difference in the world with people who want to make the same impact. On the Believe in Better Project podcast, they share personal stories about human triumph, transformation, health, humanity and joy. Each of these personal journeys has led them to create “better” in the world, and inspire others to follow. Join hosts Mike Seyfer and Ann Elkins along with their guests, who will share personal stories of the unsung hero's journey and give you the gift of inspiration, harnessing the power of human potential and directing it towards good. Through Believe in Better conversations, we are elevating human connections and inspiring others to get out there and create their own better. “We believe in better. We never settle, because you never settle. We are always striving, always searching for the next great insight, the next great strategy, the next great idea. It’s the way we incite change. Make a difference. And get results. Because the people you serve deserve it, and you expect it. Let’s keep believing that hard work, passion and curiosity is how we grow market share, healthier people and ultimately, a better world. We do things we believe in—with partners we believe in. Let’s Do this!” - Ann Elkins HOSTS Mike Seyfer Mike leads health consultancies focused on brand and organizational transformation. He is CEO of both Hailey Sault, the digital performance marketing firm for health and wellness brands, and The Institute for Healthcare Excellence, creating performance driven cultures with enhanced well-being, greater stability, and new capacities for growth. He is co-founder of the Believe in Better Project, an annual workshop bringing together some of North America’s leading health visionaries to perpetuate the continued transformation of a healthcare system in crisis, is co-host of the Hailey Sault “Believe in Better” podcast, and a frequent speaker on the subjects related to brand and cultural transformation. Away from work, Mike and his family of five live out Hailey Sault’s purpose of “creating a healthy world” by soaking up life between northern Minnesota, and Sun Valley, Idaho. Ann Elkins Ann is as serious about elevating brands and creating a healthier world as she is about laughter. It’s her personal mission to bring joy into the world which starts with each meeting she leads. This passion for positivity has made Ann the highlight of many a client’s day. A consummate collaborator, she brings teams to the table to overcome challenges and create a strategic solution. That’s been her specialty for more than 20 years in marketing brands in healthcare, higher education, financial services and beyond. In addition to guiding client strategy, Ann works to create business operations that provide an incredible client experience and support the agency team doing their best work. Outside of agency life, Ann is a single Mom to her daughter, Gloria, who is trailblazing her way through college, currently having the time of her life.