))
68 - What Do You Offer?
Manage episode 380773235 series 3365656
Contenido proporcionado por Greg Roworth. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Greg Roworth o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Most consultants are very good at communicating who they are and what they do, but most potential clients aren't interested in that, until they know it's relevant. Being able to frame the answer to the question, "What do you do?" in terms of an offer, is much more engaging, much more relevant to the right prospect and much more effective in extending the conversation.
In this episode, I discuss the value of the offer and how to construct an offer in a way that captures your ideal clients' interest and gets them to want to know more. In consulting services, we have to focus on building a relationship that lasts, rather than making a sale. Using an offer, or a series of offers, in your marketing is a highly effective way to start a relationship and extend the conversation strategically, so that your ideal clients are drawn towards you and towards buying your services in a way that builds trust and credibility before ever getting to a sales meeting.
Discover more at https://businessflightpath.com
89 episodios
Compartir
