Bill Thompson: Merging Military Precision w/ Hunting Culture, Creating "Spartan Forge," A Tech Company Made For The Outdoors

Team Never Quit

From Battlefield to Whitetails: The Journey of Bill Thompson & Spartan Forge
In this Team Never Quit episode, Marcus and Meanie sit down with Bill Thompson, founder of Spartan Forge, to explore his incredible journey from serving on the frontlines to revolutionizing the way hunters pursue whitetails. Bill, who grew up in rural North Dakota, has always been passionate about the outdoors and hunting, especially the pursuit of mature whitetails with a bow. His 22 years of service in the military, particularly his time in Iraq, helped shape the foundation for Spartan Forge—a cutting-edge hunting app that applies military intelligence techniques to deer hunting.
Bill shares how the concept for Spartan Forge came to him in 2010, inspired by the "Find, Fix, Finish" targeting cycle used in military operations. He realized the similarities between tracking enemy targets and pursuing trophy whitetails, and Spartan Forge was born out of this unique combination of experiences. Now, with Spartan Forge, hunters can automate the intelligence-gathering process to increase their chances of success in the field, no matter their goals.
Tune in to hear Bill's story of how his love for hunting, combined with his military background, led to the creation of an invaluable tool for hunters everywhere.
In This Episode You Will Hear:
• I try to write poetry once in a while. I’m an engineer, and I was a soldier. I try to write poetry just to be more of a rounded person. (2:34)
• I was in the Southern Philippines. One of the mayors was having a dinner. They were mourning the loss of their dog that this guy had forever. We ate the dog. (7:48)
• I joined the military because I was trying to get out of North Dakota. (11:27)
• Do the work, and then enjoy stuff later. (13:02)
• I did signals intelligence and then transitioned into computers. Think of it as ethical hacking. (22:16)
• I got to contribute to the targeting cycle in a real meaningful way. (26:38)
• In the beginning, you may not be doing what you signed up for. And I didn’t for the first six years. But eventually I got to do everything and more than ever thought. (32:49)
• The whole trajectory of my life and reason why I’m sitting here with you guys today is because I forgot my driver’s license. (38:15)
• [Spartan Forge] it’s built around mapping. But it does journaling. We’ve got a feature in it called Blue Force Tracker where you can share pins and locations with your buddies. There’s a predictive artificial intelligence that does animal movement. (40:44)
• My framework is: Are we embolding the autonomy of the individual? Are we giving them something that is actually useful at a price point that they can afford? Are we elevating the experience of the individual? (46:34)
• That ability for people to be like “I can do this on my own”. I can do this. (59:46)
• What are the elements that are gonna contribute to the success or the failure of this? Let’s identify every one of them. (67:56)
• Strangeness of life can’t be explained. (75:42)
• It’s much better to be a king-maker than it is to be a king. (81:08)
• I’ve never been the smartest guy, I was never the most technically or tactically competent I was never anything. I can always recognize good people. (81:43)
• It was my experience in the military, for me it was always a Puerto Rican platoon sergeant. (83:21)
• I was a platoon sergeant, and then I became a warrant officer, because I wanted to focus on technical stuff. (83:59)
Socials:
- IG: spartan.forge
- spartanforge.ai

- IG: team_neverquit , marcusluttrell , melanieluttrell , huntero13
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