323: Turn Your Competition Into Your Clients With Licensing

SweetLife Entrepreneur™ Podcast

Are you sitting on valuable content and wondering how you can monetize it through licensing? This episode is tailor-made for coaches, consultants, and other subject matter experts who possess content that's just waiting to be shared with a wider audience. We're going to clarify what content is licensable, how companies are hungry for it, and why knowing this is critical for taking your business operations to new levels of growth and efficiency. If your content is collecting dust, listen up – this is not the show for you if you're not yet clear on what content licensing is. I suggest first catching up on our previous episode about the basics of content licensing before diving into this one. In this chat, we unpack three lucrative types of licensable content—each with varying income potential, represented by one, two, or three dollar signs. From leveraging distribution channels with compact pieces like articles and videos, to enhancing other programs with your trainings or workshops, and even offering complete processes that other companies can use independently. I even share a personal story about how I repurposed my own courses, and how that could be a game changer for you, too. We break down these strategies into real-world applications to help you visualize the incredible potential of licensing the valuable content you already have. End Results:

• Recognize short, impactful content that can be used to fill a company's distribution channels.
• Identify how your smaller training modules can augment existing programs to create added value.
• Understand the goldmine that is complete programs and courses, ready for you to license.
• Get clarity on whether your content fits better as internal training for teams or as client-facing solutions.
• Realize the potential profitability of licensing and how it contributes to a scalable business model.

For more, visit the show notes on https://sweetlifepodcast.com/323

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