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001C. An Interview With Kyle Golding on Unethical Advertising
Manage episode 356698037 series 3450326
Contenido proporcionado por Wesley Jackson and Andrew Gilley, Wesley Jackson, and Andrew Gilley. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Wesley Jackson and Andrew Gilley, Wesley Jackson, and Andrew Gilley o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Key Quote:
• "Doing the right thing is always the right thing. Doing it when it's hard is even more important." - Kyle Golding
Episode Summary:
• Kyle Golding was faced with an ethical dilemma when his boss asked him to produce an advertising campaign promoting a calcium supplement as a potential cancer cure, despite evidence having been debunked of this in 1935.
• Facing no support from the marketing director, head of legal, or CEO, he chose to leave the company and found a new job with a much better boss who taught him about business ethics.
• This experience taught Kyle to prioritize ethical decisions over taking shortcuts for quick financial gain when doing business and building relationships.
• He believes that society needs to focus on building relationships and creating value instead of chasing quick fame or money, which will ultimately benefit everyone in the long run.
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