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Amrut Whisky with Ashok Chokalingam
Manage episode 382643698 series 1257545
Contenido proporcionado por Shift Drink. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Shift Drink o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
When Ashok Chokalingam took his first job with Amrut Distilleries, he had no idea how far that job would take him, and the impact he’d have on the whisky category, India, and worldwide acceptance of one of the most beloved whisky styles in the world – made in India. Not Scotland.
His first job with the company was to relocate to Newcastle upon Tyne and convince the Scots that to start drinking Single Malt Whisky made 8000 km away — instead of their ones made in their own backyard. But with persistence, he started getting his bottle placed on bar shelves and was welcomed everywhere by whisky lovers.
Fast forward 20 years, and Ashok is now the Head of Distilling and International Sales and has formulated some of Amrut’s best-selling whiskies. On today’s episode, hear how a man with no experience in whisky, distillation, or alcoholic beverages became the voice of the Indian whisky industry, and how that is impacting the category worldwide.
149 episodios
Compartir
Manage episode 382643698 series 1257545
Contenido proporcionado por Shift Drink. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Shift Drink o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
When Ashok Chokalingam took his first job with Amrut Distilleries, he had no idea how far that job would take him, and the impact he’d have on the whisky category, India, and worldwide acceptance of one of the most beloved whisky styles in the world – made in India. Not Scotland.
His first job with the company was to relocate to Newcastle upon Tyne and convince the Scots that to start drinking Single Malt Whisky made 8000 km away — instead of their ones made in their own backyard. But with persistence, he started getting his bottle placed on bar shelves and was welcomed everywhere by whisky lovers.
Fast forward 20 years, and Ashok is now the Head of Distilling and International Sales and has formulated some of Amrut’s best-selling whiskies. On today’s episode, hear how a man with no experience in whisky, distillation, or alcoholic beverages became the voice of the Indian whisky industry, and how that is impacting the category worldwide.
149 episodios
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…
continue reading
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…
continue reading
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Tangentially Speaking is dedicated to the idea that good conversation is organic, uncensored, revelatory, and free to go down unexpected paths with unconventional people. chrisryan.substack.com
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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