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Using Visuals to Tell Your Story in an RFP Response – with Ama Cobbina & Megan Skuller - EP102
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We process visuals 60,000 times faster than we do text.
And yet, most proposal teams see graphics as a nice-to-have. Something you add in at the last minute to make a response more visually appealing.
But what if you leveraged the visuals to support the story you’re telling in an RFP? What if you were just as strategic in planning the graphics as you are in crafting the text of a proposal response?
Ama Cobbina is the Cofounder and Marketing Director at mAt, a strategic visualization and marketing group. As a Creative Strategist and Business Development Professional, Ama has 13 years of experience in go-to-market strategy, acquisition response and solution designing.
Megan Skuller serves as a Senior Graphic Designer and Project Lead at 24 Hour Company, the nation’s premiere visual communications firm. After 17 years in the business, Megan has developed an expertise in solution-driven design for the proposal industry.
On this episode of the RFP Success Show, Ama and Megan join me to discuss the art of telling your story through visuals and describe the purpose graphics serve in a proposal response.
They explain the benefit of developing a design template as part of your content strategy and discuss when it’s okay to use SmartArt or stock visuals—and when it’s not.
Listen in to understand why it’s crucial to involve your designers early in the RFP process and learn how to partner with a visual strategist to plan the text and graphics for your proposal response.
Key TakeawaysThe role of a visual strategist and the value they bring to the proposal process
How Megan defines solution-driven design and its role in the RFP world
How graphics demonstrate an understanding of the client’s needs and create cohesion and meaning in an RFP response
Why every graphic in a proposal should have a clear purpose
The benefit of developing a design template as part of your content strategy
When Megan & Ama suggest using SmartArt or stock images
The best online tools for developing your visual language in the proposal process
Examples of graphics Megan & Ama have created that made a big impact
Why it’s crucial to involve your designers early in the RFP process
Why you should plan both the text and graphics for a proposal response
Connect with Ama Connect with MeganEmail megan.skuller@24hrco.com
Connect with LisaThe RFP Success Company on YouTube
The RFP Success Company on LinkedIn
Email podcast@rfpsuccess.com
ResourcesAma on The RFP Success Show EP052
Ama on The RFP Success Show EP056
Book a Call with the RFP Success Company
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