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How to Build Your Brand & Win More Sales – with Michael Zipursky - EP101
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When you write an RFP, you’re not just competing on qualifications and capabilities. In fact, everyone who’s bidding can answer the questions from a technical perspective.
But you can differentiate yourself with a strong brand and tell the story of what sets your business apart throughout a proposal document.
Michael Zipursky is the Cofounder and CEO of Consulting Success, a firm that specializes in helping consultants grow profitable, scalable and strategic businesses.
Michael has more than two decades of experience as a serial entrepreneur and consultant, advising global organizations such as the Financial Times, Dow Jones and the Royal Bank of Canada. Over 35,000 consultants read his weekly newsletter, and he’s coached 500 consultants from around the world in building six- and seven-figure businesses.
On this episode of the RFP Success Show, Michael explains how to think about branding as consistent messaging that speaks to your ideal clients, describing what it looks like to weave your brand story into the text of an RFP.
Michael offers advice on building authority when you’re first starting out and reflecting authenticity in an RFP—even if you’re on the proposal team for a large, established company.
Listen in for Michael’s top three signs that your branding needs work and learn how to leverage your brand authority to win more sales with RFPs!
Key TakeawaysHow Michael thinks about branding as the way you tell your story
What it looks like to weave your story into the text of an RFP
Why it’s crucial to illustrate your strengths through case studies and use language that conveys confidence in an RFP
Why Michael suggests focusing on the value you provide rather than price
How to build credibility in the marketplace when you’re just starting out
What it means to build authority by sharing your knowledge and expertise with ideal clients on a consistent basis
What Michael has learned about connecting through vulnerability and building a business around what your community needs
Michael’s response to business owners who ‘don’t have time to market’
How to reflect authenticity in an RFP if you’re on the proposal team for a large, established company
Michael’s top 3 signs that your brand needs work
- It’s not specific enough
- Your message isn’t clear
- It isn’t memorable
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Connect with LisaThe RFP Success Company on YouTube
The RFP Success Company on LinkedIn
Email podcast@rfpsuccess.com
ResourcesConsulting Success Mini-Documentary
Book a Call with the RFP Success Company
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